THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 10th Annual Shorty Awards

Galaxy Note8: Do Bigger Things Social Campaign

Finalist in Technology

About this entry

We set out to launch the Galaxy Note8 in a bigger, better way. We wanted to push past productivity messaging and position the phone as a true tool of self expression.

Why does this entry deserve to win?

We decided to stop typing and start drawing. First, during the reveal, we responded to over 1,000 consumer comments with S Pen-illustrated responses, then released a completely hand-drawn phone guide. To further prove the Note8's creative power, we blended photography and illustrations on Samsung channels, then asked Instagram's biggest digital artists to do the same with fan photo remixes. Series after series of Note8 illustrations sold consumers on the creative power of the phone and its S Pen superior quality, driving them to checkout.

Results

In total, the campaign generated over 44.8 million impressions, and launched over 1,000 pieces of illustrated content through posts, Instagram Stories, and 1:1 consumer engagements.

Media

Video for Galaxy Note8: Do Bigger Things Social Campaign

Entrant Company / Organization Name

Edelman, Samsung

Links

Entry Credits