ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards

NowThis on Snapchat Discover

Winner in Snapchat Discover Story

About this entry

We aim to deliver new, fresh, youth perspectives on the day's news, built specifically for the highly visual world of Snapchat. We encourage young people to care deeply about the world around them by engaging them in new ways on the platform they use everyday.


We leveraged this visual environment to deliver eye-popping, interesting and relevant video news in our signature conversational NowThis tone. Our daily Discover editions are a collection of smart, quickly digestible stories that matter to young people.


We are current, clear, accessible, intriguing.

We ask real questions and deliver honest answers.

We make news human.

Why does this entry deserve to win?

Our goal here was to do nothing less than reinvent daily news in a heavily graphic, here today, gone tomorrow environment. With major news competitors and iconic news brands on the platform, we were nonetheless aiming to stand out, be unique and engage a loyal Snapchat audience every day.


For young people, by young people, NowThis made a strategic choice not to repurpose articles or other news stories. Rather, we built our Snapchat Discover experience from the "platform up" -- constructing a content strategy that emphasizes a visual experience and unique interactive opportunity to tell the important stories of the day. Knowing that young people demand fast, clear storytelling on Snapchat, we created an easy-to-consume graphic identity that instantly engages and communicates. Our voice and writing is equally sharp and conversational. You know a NowThis Snap Story instantly.


On most days, NowThis provides a combination of serious and lighter stories as part of the mix - to both educate and entertain or millennial audience. Occasionally, we do daily takeovers on a subject that is particularly resonating with young viewers. On October 1, 2017, we devoted an entire edition to the back-and-forth between President Trump and the NFL. We are concerned with telling our audience both what they need to know and what they want to know - and this edition achieved both.

Results

Results are confidential.

Media

Produced by

NowThis

Links

Entry Credits