ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

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Disability Awareness

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Self-Defined (Social Campaigns)

Self-Defined

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Twitch

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Multi-Platform

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Emerging Platform

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Social Hit

Single Post or Activation (viral)

Clapback

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Community Management

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Integrated Experiences

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Self-Defined

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Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

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Client Team

Communications Team

Community Team

Content Team

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Design Team

Legal Team

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PR Team

Production Team

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Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards

13 Reasons Why

Winner in Ephemeral Video

About this entry

Netflix's 13 Reasons Why resonated with teens because it didn't talk down; rather, it addressed the realities of teen life in a way that was often shocking but always authentic. Matching this genuine tone on the show's social channels was essential to maintaining viewer interest far beyond the premiere. Fans of the show are very active on Instagram, and expect to see their lives, and the lives of their friends, reflected in their Stories.

Why does this entry deserve to win?

Both the show and the best-selling novel that inspired it feature a map of key locations, which trace Hannah's journey as she revisits the past in her tapes. With the 'Hannah's Map Stories' execution, we married this fan-favorite element with Instagram Stories to create social moments that felt modern, fresh, and impactful. In the show, the various locations provide the jumping off point for each tape. Likewise, our Instagram Stories series picked a location on the map and followed the story down the rabbit hole. Using footage from the show treated to look native to the platform, we were able to tell Hannah's story from a new perspective.

Results

Just as the show touched a nerve with fans, Hannah's Map Stories gave them a visceral grasp on the powerful tale, because the Stories looked and felt true to life. This attention to detail paid off, as each story garnered 700k - 1M views.

Media

Video for 13 Reasons Why

Produced by

hi5.agency, Netflix

Entry Credits