ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards

RT 360

Winner in Photo & Video

Audience Honor in Photo & Video

About this entry

First 360 news app. First LIVE TV news broadcast in 360. First panoramic video from a jet fighter cockpit. First 360 HD news YouTube LIVE stream. When it comes to immersive digital news reporting – RT claims many "firsts" and can be truly counted among the 360 and VR news content pioneers: we explore, innovate, and deploy the latest 360 tech into the news media market. 360 allows us tell the story from a new perspective, from every angle. We aim to place our viewers inside the event, inside the very core of action – be it a developing breaking news moment or a heartbreaking feature. And we do exactly that with our exclusive and unique 360 news app

Why does this entry deserve to win?

360 video is the perfect format for news publishers, as it gives the viewer a totally new sense of presence. It also gives them choice, an option where to look. That's why RT is betting big on 360 format and never stops searching for innovative approaches, experimenting with technology, expanding VR platforms. Here are some milestones in dense timeline of how RT been exploring V

Results

RT's redesigned 360 news app has been downloaded tens of thousands of times via Apple AppStore and Google Play. This is a great result for a niche VR section. RT is using this new technology in breaking as well as feature news coverage. RT's crew managed to make a 360 video of the FlyDubai crash site in Rostov-on-Don. LIVE in 360 from news studio and 4K 360 info-video inside Sochi F1 track. Part of #DigitalVDay coverage – 360 from WW2 Victory celebrations – VR experience from atop a tank, and entering Red Square on a self-propelled howitzer. RT crews also manage to live stream V-Day parade rehearsal in 360 HD.

Media

Produced by

RT

Links

Entry Credits