finalists for the shorty social good awards have been announced see finalists

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

From the 10th Annual Shorty Awards

Toyota Camry Thrill Ride

Finalist in Live Events

About this entry

DE worked with AMCI Global to transform the Staples Center Chick Hearn Court during the LA Auto Show into an action packed movie set showing off all the surprising fun and sharp detailing the new 2018 Camry has in store. The Thrill Ride put riders into their own action movie with an unexpectedly thrilling drive course in the new 2018 Camry complete with evasive maneuvers, donuts, ramp jumps and more! Overall, the event was monetized to attract social engagements, followers and impressions from the Southern California demographic driving traffic to @toyotasocal.

Why does this entry deserve to win?

DE established Toyota SoCal partners with Southern California based Influencers and DTLA community partners including LA Live and LA Auto show to promote the Camry Thrill Ride activation experience. Working with a mix of micro, mid and top influencers to activate via Instagram and Instagram Stories.

The event was activated with three tiers: Pre-promotion, live coverage and post-promotion.

Pre-promotion included community partners (LA Live, LA Auto Show and DTLA media outlets) supporting the Camry Thrill Ride on their respective social channels with posts across Instagram, Facebook, and Twitter. Influencers also promoted the free public Thrill Ride on their Instagram and Instagram Stories utilizing the movie poster flyers tagging @toyotasocal with hashtag #CamryThrillRide. The event was also cross-promoted on Toyota SoCal's social including Instagram, Facebook and Twitter utilizing the movie poster flyers for consistent impact.

Live coverage included influencers attending the event and sharing their Thrill Ride experience. Content included video footage of inside the Camry during the thrilling ride, images of Camry's in full speed on the course and lifestyle images of the movie style set complete with red carpet. Live feeds were shared on the @toyotasocal Instagram Story with a first-hand viewers look into the 2018 Camry showing off the speed, ease of turning a 90-degree angle, suspension and more. Thrill Riders were prompted during the event and via @toyotasocal to share their experience on social with the hashtag #CamryThrillRide.

Post-promotion included sharing Thrill Ride VR experiences on the Toyota SoCal social channels linking to the official campaign landing page. From there, consumers and followers can take a 360 virtual tour to experience the Thrill Ride for themselves and find out more about the 2018 Camry.

Results

The Camry Thrill Ride social activation reached 2,696,100 impressions. Toyota of Southern California gained 637,932 engagements on social via Instagram, Facebook and Twitter. DE established relationships with key influencers that we continue to work with on behalf of Toyota. The Thrill Ride social activation helped kick-start the conversation about the 2018 Camry with influencer and VR content that DE will continue to utilize into the year to maximize the overall campaign.

Media

Video for Toyota Camry Thrill Ride

Produced by

Davis Elen Advertising, Toyota

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City