11th Annual Shorty Awards Categories
See below for official categories. The early entry deadline is
November 29th, 2018
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 10th Annual Shorty Awards
Best in Live Events
This award honors the best use of social media to elevate events including concerts, conferences, marches, rallies and meetups.
See previous winners and honorees here.
The 2017 iHeartRadio Music Awards
For the fourth annual iHeartRadio Music Awards, the iHeartRadio social team set out to engage fans like never before. By utilizing new platforms and implementing innovative strategy to give fans more access to their favorite nominees, iHeartRadio made the 2017 iHeartRadio Music Awards one of the most talked about and socially engaging television...
Fans of Love
Most Americans agree that people should be treated respectfully and fairly. Yet many people in the United States still report feeling discriminated against. One of the main reasons is because we're actually discriminating unintentionally. We do 98% of our thinking in our subconscious mind, and that's where we collect and store implicit biases. I...
The 2017 iHeartRadio Music Festival
Following iHeartRadio's memorable social media moments at the 2016 iHeartRadio Music Festival, iHeartRadio's goal was to explore new social enhancements, elaborate physical installations and new technology to interact with a record number of fans in 2017.
The 141st Westminster Kennel Club Dog Show - GLOW, WKC
The Westminster Kennel Club Dog Show is one of the oldest sporting events in modern history. Held annually in New York City, thousands of dogs across hundreds of breeds compete for the title 'Best in Show', with tens of thousands of attendees. Millions more tune in online and on-air, live from Piers 92 & 94 and Madison Square Garden on FS1, Fox ...
From start to finish, our digital campaign aimed to engage as many music fans as possible on their favorite platforms and amplify awareness of the 2017 MTV EMA. In order to grow the size of our digital audiences and drive engagement, we wanted our platforms to be places where fans could find original and entertaining content featuring the bigg...
Toyota Camry Thrill Ride
DE worked with AMCI Global to transform the Staples Center Chick Hearn Court during the LA Auto Show into an action packed movie set showing off all the surprising fun and sharp detailing the new 2018 Camry has in store. The Thrill Ride put riders into their own action movie with an unexpectedly thrilling drive course in the new 2018 Camry compl...
24 Hours of Reality: Be the Voice of Reality
We know the climate crisis is devastating our planet. We also know from research that no one's talking about it. (As just one example, a 2016 Yale/George Mason University study found that only 18% of Americans hear someone they know talk about the crisis in a month.)That has to change – and that's why we created the live global broadcast 24 Hours of Reali...
Bloomberg's live journalism, live on social
In 2017, we set out to highlight editorial content from Bloomberg live events across social platforms. Our goal: use social media to build awareness of Bloomberg Live events and drive conversations around programming and news from the events.
Isle of MTV
For over 10 years Isle of MTV Malta Music Week (IOMTV) has attracted some of the world's biggest names in music to perform in Malta. The event remains one of Europe's largest, free live music events. Last year, DNCE, Raye, and The Chainsmokers graced the stage in Malta along with other DJs leading up to the big night. We sought to leverage Facebook Live ...
Social Media Celebration - 18th Annual Latin GRAMMY Awards®
The Bacon Party
Curate an experiential social event in Portland, Oregon that reaches the local millennial community with an extended reach to other Farmer John markets in California and Arizona via social content and engagements. Establish brand affinity among local Portland artists, students and influencers that also creates awareness for new and existing FARMER JOHN® B...
Total Social Stadium
As title sponsor of the Confederation of African Football (CAF) competitions, Total wanted to approach the partnership through innovation and digital. The African continent is more connected than ever, having the biggest growth in social media users (32%) in 2016. 7 of the 10 fastest growing internet populations in the world are in Africa.Traditional m...
Toyota Fiesta Hermosa
Raise awareness and positive brand association for Toyota amongst Southern California residents utilizing influencers, a community partner driven activation experience and free premiums for event attendees guided by the "we make it easy" theme. Leveraging influencer, community partners and Toyota SoCal social channels to increase engagements and impressio...
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Early Entry Deadline is
November 29, 2018
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