ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards

The 2017 iHeartRadio Music Awards

Winner in Live Events

About this entry

For the fourth annual iHeartRadio Music Awards, the iHeartRadio social team set out to engage fans like never before. By utilizing new platforms and implementing innovative strategy to give fans more access to their favorite nominees, iHeartRadio made the 2017 iHeartRadio Music Awards one of the most talked about and socially engaging television events of the year.

Why does this entry deserve to win?

Once again, iHeartRadio kicked off its Awards campaign by connecting with a community of fans unlike any other. Dubbed the "iHeartRadio Social Roadblock Announcement," iHeartRadio's social accounts announced two of the socially voted categories one day prior to the full nominee announcement. iHeartRadio selected thirteen passionate social media accounts, known as "Fan Army Generals," to represent the 13 nominees for the coveted "Best Fan Army Award." These "generals" each released a custom video nominating their favorite artist for the award. This strategy generated a worldwide trend of #BestFanArmy. Once all the nominees were announced, iHeartRadio released a series of reaction videos featuring musicians finding out about their nomination.

During the voting period, iHeartRadio executed an original "Fan Army Voting Spree" campaign. For thirteen days, iHeartRadio selected one fan army to highlight on Twitter. iHeartRadio created custom artwork that would kick off each day. During these "Fan Army Voting Spree" days, one lucky fan who voted for the specific fan army, was chosen to win a trip to Los Angeles and the iHeartRadio Music Awards.

The day before the show, iHeartRadio hosted an event in Los Angeles for the selected fan army generals and contest winners. During this celebration of fandom, each fan appeared on Facebook Live to talk about their fan base, while continuing to encourage their fan base to vote.

During the promotional period, iHeartRadio partnered with nominee Katy Perry on a Musical.ly contest that asked fans to create a video to Katy's song "Chained To The Rhythm." One lucky winner was flown to Los Angeles to meet Katy in her dressing room at the iHeartRadio Music Awards.

iHeartRadio utilized new technology to increase social voting, including a trailblazing partnership with Google Home. iHeartRadio was the first award show to feature voice voting via Google Home, which allowed fans to vote for a brand new category, "Most Powerful Female Voice."

In addition, iHeartRadio partnered with Snapchat in an innovative way. For the first time ever, iHeartRadio asked winners who could not attend the live show, to record 10-second acceptance speeches on Snapchat. The platform launched a unique Live Story that solely featured these acceptance speeches.

iHeartRadio utilized nationally syndicated personality Elvis Duran and KIIS-FM personality Letty Martinez to host a Facebook Live on the red carpet, which attracted talent such as Ed Sheeran, Katy Perry, and more. An additional Facebook Live was conducted backstage which featured a glam session with Noah Cyrus. iHeartRadio also reserved designated space on the red carpet for social partners FYUSE and GIPHY to capture 360° video and custom reaction gifs.

When the show began, iHeartRadio launched two additional socially voted categories: Best Dressed and Best Performance. iHeartRadio covered the live television broadcast on its social accounts with videos, photos and gifs of acceptance speeches, musical performances, backstage moments and more. Custom graphics were created for winners and shared across all social platforms.

Results

The iHeartRadio Music Awards generated a record 165 billion social media impressions, making it the most talked about program of the week. #iHeartAwards even surpassed The Walking Dead and other popular programs, according to Nielsen's social rating.

iHeartRadio's partnership with GIPHY drove over 12 million gif views in the two days following the show. iHeartRadio's partnership with Musical.ly and Katy Perry saw over 354,000 new Musical.ly videos created, as well as 62 million views on the content.

The official hashtag, #iHeartAwards, trended number one worldwide and number one in the United States. #BestFanArmy trended number one worldwide and number one in the United States on the day of the category's announcement.

The Snapchat acceptance speeches garnered national press recognition for its groundbreaking creativity. Social voting for the iHeartRadio Music Awards increased by 10 million votes YOY.

On the night of the show, iHeartRadio Music Awards related videos were viewed over 13 million times on Instagram alone. Finally, iHeartRadio's Facebook Live on the red carpet attracted over 600,000 views, surpassing Billboard's Live red carpet of the Grammy Awards.

Media

Video for The 2017 iHeartRadio Music Awards

Produced by

iHeartRadio

Links

Entry Credits