entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

Legion Sessions Mixed Reality Experience

Finalist in Augmented Reality

About this entry

In support of the first season of Legion, FX sought to bring fans into the distorted world of David Haller's mind, complete with mutant powers, in a first-of-its kind activation utilizing Microsoft Hololens.

Why does this entry deserve to win?

An overall eperience was designed which integrated high-ended AR technology with immersive theatrical performance by actors from the acclaimed Punch Drunk Theater Company. A unique hardware and software pipeline was created including a custom developed state machine, that drove the narrative forward for consumers less familiar with the headset's technology.

To reach our biggest fan base, the experience was hosted at SDCC. The finished producted was an unprecedented mixed reality experience that combined live-action theatrics with augmented reality allowing for CG objects to appear in front of the user as they would in a physical environment.

Results

Fans and press were delighted by the experience, which garnered over 320 million earned media impressions.

Media

Video for Legion Sessions Mixed Reality Experience

Produced by

FX Networks, Here Be Dragons, MPC, Microsoft, Q Department, Punch Drunk, Freddie Georges, Creative Riff

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City