13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards Best use of Augmented Reality

This award honors the most creative and effective use of augmented reality in a social media marketing campaign.

See previous winners and honorees here.


AR MTV Moon Person
Viacom Velocity and MTV teamed up with 8i to create a "never been done before", augmented reality dancing Moon Person using our biggest tent pole event, the VMAs, as our platform. Using 8i's augmented reality app, Holo, Velocity gave MTV fans a highly interactive tool, which allowed fans to add a photorealistic 3D hologram of the Moon Person to th…
Archer P.I. App
Archer, P.I. is an Augmented Reality app designed to interface directly with the TV show, allowing the player to literally grab an item from an episode and interact with it while immersed in rich secondary narrative that compliments developments in the show. The app seamlessly weaves animated video storylines with graphical hints while leveraging …
HAPPY! is based on New York Times best-selling author Grant Morrison and Darick Robertson's graphic novel of the same name. The series follows Nick Sax (Christopher Meloni, Law & Order: SVU) – an intoxicated, corrupt ex-cop turned hit man – who is adrift in a world of casual murder, soulless sex and betrayal. After a hit gone wrong, his inebriated…
Jumanji: Welcome to the Jungle Facebook AR Effect
Collaborating with Sony Pictures and Facebook, we set out to transport users into the adventurous world of Jumanji. Using the poster as inspiration, we wanted to allow fans to animate themselves directly into Jumanji. More than a mask, we also set out to create an interactive Jumanji experience.
Legion Sessions Mixed Reality Experience
In support of the first season of Legion, FX sought to bring fans into the distorted world of David Haller's mind, complete with mutant powers, in a first-of-its kind activation utilizing Microsoft Hololens.


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced on Instagram this week. follow us to see who wins!