THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 10th Annual Shorty Awards Best use of Augmented Reality

This award honors the most creative and effective use of augmented reality in a social media marketing campaign.

See previous winners and honorees here.

Winner

Augmented Reality
winner
MTV EMA AR
Our objective was to create AR features that young music fans would be excited to use, set a mood w…

Finalists

Augmented Reality
finalist
AR MTV Moon Person
Viacom Velocity and MTV teamed up with 8i to create a "never been done before", augmented reality d…
Augmented Reality
finalist
Archer P.I. App
Archer, P.I. is an Augmented Reality app designed to interface directly with the TV show, allowing …
Augmented Reality
finalist
audience honor
HAPPY! AR
HAPPY! is based on New York Times best-selling author Grant Morrison and Darick Robertson's graphic…
Augmented Reality
finalist
Jumanji: Welcome to the Jungle Facebook AR Effect
Collaborating with Sony Pictures and Facebook, we set out to transport users into the adventurous w…
Augmented Reality
finalist
Legion Sessions Mixed Reality Experience
In support of the first season of Legion, FX sought to bring fans into the distorted world of David…

Nominees

Augmented Reality
finalist
AR MTV Moon Person
Viacom Velocity and MTV teamed up with 8i to create a "never been done before", augmented reality d…
Augmented Reality
finalist
Archer P.I. App
Archer, P.I. is an Augmented Reality app designed to interface directly with the TV show, allowing …
Augmented Reality
FX Scene Stealer - AR
Why just watch your favorite FX shows, when you could be a part of one! At San Diego Comic-Con 2017…
Augmented Reality
finalist
audience honor
HAPPY! AR
HAPPY! is based on New York Times best-selling author Grant Morrison and Darick Robertson's graphic…
Augmented Reality
finalist
Jumanji: Welcome to the Jungle Facebook AR Effect
Collaborating with Sony Pictures and Facebook, we set out to transport users into the adventurous w…
Augmented Reality
finalist
Legion Sessions Mixed Reality Experience
In support of the first season of Legion, FX sought to bring fans into the distorted world of David…
Augmented Reality
winner
MTV EMA AR
Our objective was to create AR features that young music fans would be excited to use, set a mood w…
Augmented Reality
Mixed Reality from NBC Left Field
The primary goal of NBC Left Field is to be an experimental hub for style and audience engagement …