THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 10th Annual Shorty Awards

FX Scene Stealer - AR

Entered in Augmented Reality

Objectives

Why just watch your favorite FX shows, when you could be a part of one! At San Diego Comic-Con 2017, fans were able to insert themselves into a memorable scene from an FX original, act alongside the stars, and share their award-worthy performance across social media. The goal was to create a memorable experience a and leave fans with a personalized takeaway souvenir.

Strategy and Execution

FX partnered with STN digital to create a custom green screen experience for all the lucky fans at Comic Con San Diego. Building a complete and fully enclosed structure, FX was able to set the stage for the fans to become stars. Using innovative augmented reality technology, fans were digitally "rotoscoped" into scenes alongside their favorite FX characters, and then were encouraged to share their award-worthy performances on social media, with videos being sent in minutes.

Results

Over the four-day event, 1,158 videos were captured and fans shared their positive experiences at Comic-Con as well as on social platforms.

Media

Video for FX Scene Stealer - AR

Entrant Company / Organization Name

FX Networks, STN Digital

Entry Credits