The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 10th Annual Shorty Awards

A Whole New Spin

Finalist in 360 Video

About this entry

Give FIAT fans on social media a whole new way to look at the capable FIAT 500X crossover.

Why does this entry deserve to win?

Create an innovative, immersive 360-video experience of a full-circle journey through city, forest, beach, and snow—viewable on Facebook and YouTube.


We shot the same FIAT at four methodically scouted locations to ensure the sun was in the same global position in each quadrant.

The Nokia OZO captured the 360 via 8 overlapping stereoscopically positioned cameras and 8 ambisonic microphones, all monitored by the director in real-time via a virtual reality headset, in full-360 surround, with stereoscopic depth of field.


The final result was an incredible and ingeniously compiled panorama with receptive audio—all triggered by viewer direction and movement.


Video for A Whole New Spin

Entrant Company / Organization Name

Society, FIAT


Entry Credits