Best use of 360 Video in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards Best use of 360 Video

This award honors the most creative and effective use of 360 video in a social media marketing campaign.

See previous winners and honorees here.

Winner

NowThis x Samsung Gear 360 -- the no. 1 most viewed campaign on Facebook in 2017

NowThis is a digital publisher with a singular mission: to tell stories that move for today's mobile generation. NowThis brings expert visual storytelling together with an authentic, trustworthy voice. With this mission in mind, NowThis has developed its own expertise in producing and distributing engaging, short-form videos on Facebook, Instagram…

Finalists

A Whole New Spin

Give FIAT fans on social media a whole new way to look at the capable FIAT 500X crossover.

Degree Men Puts Viewers On The Court With Steph Curry

With a known quantity like NBA superstar Stephen Curry, how do you continue to surprise and delight an audience inundated with athlete marketing in the men's personal care space? How do you get an audience eager to flip through feeds a reason to stop and experience more than just a 15 second skippable ad?The answer was to provide viewers with a ne…

America's 38 million migraine sufferers experience symptoms that interfere with every day – nausea, sensitivity to light and sound, visual disturbances and intense pain. And unfortunately, migraines often show up in a place sufferers spend the most time: at work. In fact, workplace migraines are more prevalent than many other illnesses including h…

Fifth Harmony: Road To The VMAs in 360°

After several years of working extensively with 360 video format, the team felt strongly about moving beyond performance captures and show moments for our tentpole events. Our end game was to work closely with celebrity talent, tell a compelling story in documentary format, and fully utilize the 360 environment for a truly immersive viewing experi…

RUSSIAN REVOLUTION IN 360

Have you ever dreamed of time travel? We tried to make it possible with our Twitter digital time machine: we take you back 100 years to relive the Russian Revolution in real time through #1917LIVE. Dozens of historical accounts, from Tsar Nicholas II to Vladimir Lenin, live-tweet events day-by-day as if Twitter existed a century ago. One of the pr…

Nominees

Give Bar Rescue fans a detailed, interactive look at the show's most dramatic bar makeovers through the use of 360° video technology, hosted by the show's star, Jon Taffer. A natural digital extension of on-air episodes, the 360° element of these videos allowed users to experience the bar's improvements as though they were there with Taffer in person.

Fear The Walking Dead 360° Video: How Long Can You Survive?

Fullscreen was tasked with ideating and producing a single campaign moment that would capture the interest of fans of The Walking Dead franchise and convert it into awareness for Season 3 of the spinoff series, Fear The Walking Dead.

Lip Sync Battle Set Tour w/ LL Cool J & Chrissy Teigen

An in-depth, VIP behind-the-scenes experience for Lip Sync Battle fans, guided by the show's best assets - LL Cool J and Chrissy Teigen - in a fun and interactive setting backstage at the star-studded show.

Maybelline NYFW in 360

Maybelline is a major player in New York Fashion Week — from official makeup partner to the biggest designers to having top model ambassadors in high visibility shows. When every brand is trying to capitalize on its involvement in NYFW to boost its profile, how do we give an international Maybelline audience a unique view into New York Fashion Week and brea…

Rainbow Good Boy

In April 2017, STXsurreal –the immersive content division of STX Entertainment –collaborated with YouTube influencer Joe Penna (MysteryGuitarMan) and animator TJ Fuller to create an original animated music video in 360-degree format that would premiere on Penna's MysteryGuitarMan YouTube channel. The video was part of a larger STXsurreal production deal wit…

Road to the Super Bowl

Mandt Media's exclusive partnership with the Philadelphia Eagles gives fans unprecedented access to the road to Super Bowl LII. From the hard work at practice to the fans tailgating in the freezing cold to the stellar play on the field to the locker room celebrations, our 360° video gets fans closer to the action than ever before.

SYFY WIRE San Diego/New York Comic Con

Our 360-degree Comic Con videos sought to accomplish two goals. First, we wanted to produce material that showcased the brand's recent recommitment to celebrating EVERYTHING sci-fi, fantasy, horror and the fandoms that love them. There is no better place to capture that spirit than at San Diego Comic Con and New York Comic Con. Second, we wanted to acknowle…

Shut Eye (Season 2) - 360 Video Quiz

For the return of Hulu's Shut Eye, we wanted to create a unique social activation that placed viewers in the world of the show with an immersive and interactive experience to drive premiere buzz.Shut Eye 360 Quiz on FacebookShut Eye 360 Quiz on YouTube

Texas A&M's Global Impact Brand Experience at SXSW

When most people think of Texas A&M University, they think (if anything at all) about farmers, tractors, and football. In reality, Texas A&M has an incredible real world impact on billions of people through faculty research, student work, and an expansive alumni network.By using the emerging field of 360 video as an immersive brand experience at SXSW 2017, …

Since Daredevil Season One released in 2015, each Netflix/Marvel Original Series has been accompanied by a panoramic street scene populated by the show's characters and rich in world-building Easter Eggs. But with all the Netflix/Marvel street-level heroes crossing over in one series, a simple street scene just wouldn't cut it.

With all of the buzz happening from last year's Hip Hop Honors, VH1's tentpole event honoring the best in Hip Hop, TWIX wanted to be a part of the excitement and asked us to create something BIG that aligned with their current "you deSide" campaign". The brand's objective was to create a unique user experience for the VH1 audience that hit their brand messa…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!