ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards Best use of 360 Video

This award honors the most creative and effective use of 360 video in a social media marketing campaign.

See previous winners and honorees here.

Winner

360 Video
winner
NowThis x Samsung Gear 360 -- the no. 1 most viewed campaign on Facebook in 2017
NowThis is a digital publisher with a singular mission: to tell stories that move for today's mobile generation. NowThis brings expert visual storytelling together with an authentic, trustworthy voice. With this mission in mind, NowThis has developed its own expertise in producing and distributing engaging, short-form videos on Facebook, Instagram…

Finalists

360 Video
finalist
A Whole New Spin
Give FIAT fans on social media a whole new way to look at the capable FIAT 500X crossover.
360 Video
finalist
Degree Men Puts Viewers On The Court With Steph Curry
With a known quantity like NBA superstar Stephen Curry, how do you continue to surprise and delight an audience inundated with athlete marketing in the men's personal care space? How do you get an audience eager to flip through feeds a reason to stop and experience more than just a 15 second skippable ad?The answer was to provide viewers with a ne…
360 Video
finalist
Excedrin Works
America's 38 million migraine sufferers experience symptoms that interfere with every day – nausea, sensitivity to light and sound, visual disturbances and intense pain. And unfortunately, migraines often show up in a place sufferers spend the most time: at work. In fact, workplace migraines are more prevalent than many other illnesses including h…
360 Video
finalist
Fifth Harmony: Road To The VMAs in 360°
After several years of working extensively with 360 video format, the team felt strongly about moving beyond performance captures and show moments for our tentpole events. Our end game was to work closely with celebrity talent, tell a compelling story in documentary format, and fully utilize the 360 environment for a truly immersive viewing experi…
360 Video
finalist
audience
RUSSIAN REVOLUTION IN 360
Have you ever dreamed of time travel? We tried to make it possible with our Twitter digital time machine: we take you back 100 years to relive the Russian Revolution in real time through #1917LIVE. Dozens of historical accounts, from Tsar Nicholas II to Vladimir Lenin, live-tweet events day-by-day as if Twitter existed a century ago. One of the pr…

Nominees

360 Video
Bar Rescue 360
Give Bar Rescue fans a detailed, interactive look at the show's most dramatic bar makeovers through the use of 360° video technology, hosted by the show's star, Jon Taffer. A natural digital extension of on-air episodes, the 360° element of these videos allowed users to experience the bar's improvements as though they were there with Taffer in person.
360 Video
Fear The Walking Dead 360° Video: How Long Can You Survive?
Fullscreen was tasked with ideating and producing a single campaign moment that would capture the interest of fans of The Walking Dead franchise and convert it into awareness for Season 3 of the spinoff series, Fear The Walking Dead.
360 Video
Lip Sync Battle Set Tour w/ LL Cool J & Chrissy Teigen
An in-depth, VIP behind-the-scenes experience for Lip Sync Battle fans, guided by the show's best assets - LL Cool J and Chrissy Teigen - in a fun and interactive setting backstage at the star-studded show.
360 Video
Maybelline NYFW in 360
Maybelline is a major player in New York Fashion Week — from official makeup partner to the biggest designers to having top model ambassadors in high visibility shows. When every brand is trying to capitalize on its involvement in NYFW to boost its profile, how do we give an international Maybelline audience a unique view into New York Fashion Week and brea…
360 Video
Rainbow Good Boy
In April 2017, STXsurreal –the immersive content division of STX Entertainment –collaborated with YouTube influencer Joe Penna (MysteryGuitarMan) and animator TJ Fuller to create an original animated music video in 360-degree format that would premiere on Penna's MysteryGuitarMan YouTube channel. The video was part of a larger STXsurreal production deal wit…
360 Video
Road to the Super Bowl
Mandt Media's exclusive partnership with the Philadelphia Eagles gives fans unprecedented access to the road to Super Bowl LII. From the hard work at practice to the fans tailgating in the freezing cold to the stellar play on the field to the locker room celebrations, our 360° video gets fans closer to the action than ever before.
360 Video
SYFY WIRE San Diego/New York Comic Con
Our 360-degree Comic Con videos sought to accomplish two goals. First, we wanted to produce material that showcased the brand's recent recommitment to celebrating EVERYTHING sci-fi, fantasy, horror and the fandoms that love them. There is no better place to capture that spirit than at San Diego Comic Con and New York Comic Con. Second, we wanted to acknowle…
360 Video
Shut Eye (Season 2) - 360 Video Quiz
For the return of Hulu's Shut Eye, we wanted to create a unique social activation that placed viewers in the world of the show with an immersive and interactive experience to drive premiere buzz.Shut Eye 360 Quiz on FacebookShut Eye 360 Quiz on YouTube
360 Video
Texas A&M's Global Impact Brand Experience at SXSW
When most people think of Texas A&M University, they think (if anything at all) about farmers, tractors, and football. In reality, Texas A&M has an incredible real world impact on billions of people through faculty research, student work, and an expansive alumni network.By using the emerging field of 360 video as an immersive brand experience at SXSW 2017, …
360 Video
The Defenders
Since Daredevil Season One released in 2015, each Netflix/Marvel Original Series has been accompanied by a panoramic street scene populated by the show's characters and rich in world-building Easter Eggs. But with all the Netflix/Marvel street-level heroes crossing over in one series, a simple street scene just wouldn't cut it.
360 Video
VH1/TWIX
With all of the buzz happening from last year's Hip Hop Honors, VH1's tentpole event honoring the best in Hip Hop, TWIX wanted to be a part of the excitement and asked us to create something BIG that aligned with their current "you deSide" campaign". The brand's objective was to create a unique user experience for the VH1 audience that hit their brand messa…