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3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

From the 10th Annual Shorty Awards

Shut Eye (Season 2) - 360 Video Quiz

Entered in 360 Video

About this entry

For the return of Hulu's Shut Eye, we wanted to create a unique social activation that placed viewers in the world of the show with an immersive and interactive experience to drive premiere buzz.

Shut Eye 360 Quiz on Facebook

Shut Eye 360 Quiz on YouTube

Why does this entry deserve to win?

Leading into Season 2 of Hulu's original series Shut Eye, we re-engaged viewers on Facebook with themes of the show that resonated most during Season 1. The Shut Eye interactive 360 Video Quiz guided fans to discover answers about their future through a series of questions around the show's themes of enlightenment, family and the future.

Throughout the quiz, viewers were directed to each question by using the 360 functionality of the video. Timed questions led users to look up, down, and from side to side to pick the answer that best suited their personality. Once the answer was selected, users would then be led to another question based on which direction they chose to look. Questions such as, "How do you perceive yourself?" connected users to four different answers, each one depicting a character from the series based off their specific traits. Show moments were shown alongside relevant questions and responses, teasing the upcoming season.

Once viewers answered all questions, each participant was served with a custom result based on their selections. The results section transitioned smoothly into the series trailer, introducing the Season 2 storyline to interested viewers who stayed for the full experience.

The video quiz not only allowed fans to interact engagingly in 360 degrees, but immersed users in the show and its themes. With a paid boost, the video reached 5.2MM viewers, intriguing existing and new fans of the series.

Results

With paid media targeted towards viewers who watched Season 1, the video garnered the following numbers:

- 5.2 MM reach

- 1.3 MM video views

- 8.2K reactions

Media

Video for Shut Eye (Season 2) - 360 Video Quiz

Produced by

HULU + GLOW

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City