THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 10th Annual Shorty Awards

The Defenders

Entered in 360 Video

Objectives

Since Daredevil Season One released in 2015, each Netflix/Marvel Original Series has been accompanied by a panoramic street scene populated by the show's characters and rich in world-building Easter Eggs. But with all the Netflix/Marvel street-level heroes crossing over in one series, a simple street scene just wouldn't cut it.

Strategy and Execution

We blew it out - literally - into a 360 degree immersive experience putting our fans smack in the middle of the colliding worlds of The Defenders. At the intersection of Daredevil, Jessica Jones, Luke Cage, and Iron Fist, fans found all the Easter Eggs they came for (and then some).

Results

This one-of-a-kind 360 experience was ultimately viewed over 2.6 million times.

Media

Video for The Defenders

Entrant Company / Organization Name

hi5.agency, Netflix

Link

Entry Credits