Best use of 360 Video in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards Best use of 360 Video

This award honors the most creative and effective use of 360 video in a social media marketing campaign.

Winner

68th Emmy Awards in 360º

To reward Facebook users at home with a fresh and interactive perspective on the Emmy Awards.To capture, for the first time, a three-part experience of the Emmy Awards in 360 video:Red CarpetWhat it actually looks like, from any angle, to walk the red carpet.Opening MonologueOne of the most talked about moments during an awards show, record the EM…

Finalists

AT&T and CONAN Comic Con 2016

AT&T knows that wireless network demands are highest and the social media spotlight shines brightest every year during Comic Con. From major celebrity sightings to unforgettable moments inside the convention center and throughout downtown San Diego, there will be plenty of shareable moments. AT&T customers will be out in full force at Comic-Con, u…

Game of Thrones Opening Credits 360 Video

In the true spirit of Game of Thrones, the series Facebook page has an epic following of nearly 20M fans. Over the past five seasons, fans have longed to see more of and participate more deeply in the world of Game of Thrones. Leading into Season 6, HBO and Facebook utilized newly launched 360-degree video technology to help fans explore the world…

Rings 360 Experience

As Paramount Pictures prepared to release Rings, the third film in the Ring franchise, they wanted to leverage a 360 video to bring a frightening experience to fans. The video would be released to a domestic and international audience, so it needed to be easily understood with no modifications or changes required by markets around the globe.

The Ellen DeGeneres Show and Liberty Mutual Insurance

The Ellen DeGeneres Show has always been at the forefront of emerging trends in entertainment advertising. When Liberty Mutual was looking to find a breakthrough activation with incremental reach beyond their audience to showcase their 24-Hour Roadside Assistance, they decided to partner with the Ellen Digital Network. The objective of the partner…

Verizon 360 Live - Thanksgiving Day Parade

The Macy's Thanksgiving Day Parade is an American institution; it is second only to the Super Bowl in annual live viewership. But whereas an NFL game is an active viewing situation, the parade is as passive as can be. Families across the country tune in but then continue on with the rest of their Thanksgiving traditions while the parade plays in t…

Nominees

360 Social Media Celebration - 17th Annual Latin GRAMMY Awards

Campaign Sizzle: http://latingram.my/360-social-media-celebration-2016

Across The Line Virtual Reality Film

Across the Line is an immersive virtual reality experience that puts the audience in the shoes of a woman seeking sexual and reproductive health care while being intimidated by clinic protestors. Using documentary 360° video footage and computer generated imaging (CGI), paired with a montage of real audio recording from protests, viewers gain an intimate kn…

Another Period - Get A Seat at the Table

With 360 video continuing to grow in popularity as a medium for storytelling, we set out to capture an authentic moment in time with the Bellacourts and their house servants.By placing the camera in the middle of a large dining table, users are able to see all of the merriment (and insanity) that occurs at the fictional mealtime known as "dickfast." The goa…

Carnival Vista Effect - 360 Video with Zach King

Give consumers a one-of-a-kind tour of the all-new Carnival Vista by developing and designing a truly dynamic and innovative 360 degree ship tour highlighting all of the new and differentiated features that Carnival Vista has to offer. By teaming up with internet legend and visual effect guru, Zach King, we were able to pair innovative technology with an …

Citi Concert Series on TODAY: DNCE VR Concert

How do you immerse television viewers at home in the excitement and immediacy of an outdoor rock concert? To convey the electricity of a live Citi Concert Series performance on the iconic TODAY plaza, TODAY employed cutting-edge virtual reality technology. Using free TODAY-branded Google Cardboard Glasses, viewers were able to watch the popular dance-rock …

Clorox: Purely Peru 360

Many millennials don't know much about bleach, but believe it is really strong, harsh and unsafe to use. To get these younger consumers to try Clorox Bleach instead of other cleaning and laundry products, Clorox needed to create awareness about the safety of bleach and build trust.

Formula One Ride Along

Every year, MTV works to reinvent multi-platform coverage for the Video Music Awards, which mark the biggest night in music for the network. In the days leading up to the star-studded show at NYC's Madison Square Garden, we strived to take advantage of VMA talent access to create unique content for use across all platforms - digital, social and linear.

Liberty Mutual Insurance 360° Quiz: A Roadside Dilemma

When Facebook released 360° video capabilities, Liberty Mutual Insurance immediately saw this an opportunity for the brand. The company's creative strategy on Facebook has been primarily focused on video content, and the brand was eager to explore this new type of video content. Not only does Liberty Mutual Insurance have a strong focus on innovation, but t…

MTV & AT&T Debut ‘Gaze-Activated’ VR for the 2016 Fandom Awards

1) Reinvigorate AT&T's five-year marketing partnership with MTV's highest rated scripted series, Teen Wolf.Since the inception of Teen Wolf, AT&T had rewarded fans with sneak peeks, after-shows and once-in-a-lifetime sweepstakes. 5 years later, AT&T sought to charge up fans with new and different Teen Wolf content experiences. 2) Exploit the widely-att…

Make Your Grand WrestleMania 32 Entrance in 360°

WWE's digital channels have long been experimenting with 360° technology with numerous unique videos posted to our YouTube and Facebook channels in recent years. With this video, our goal was to make the dream of many WWE fans a reality — experience what it's like to walk down the aisle at WrestleMania in front of more than 100,000 screaming fans without ha…

Marriott Rewards Presents: Demi Lovato and DNCE Live in 360

Marriott Rewards' vision was simple: Create raving brand fans through amazing experiences, innovative content and memorable creative. By leveraging Marriott Rewards' partnership with Universal Music Group and unprecedented access to artists Demi Lovato and DNCE, the campaign's objectives were two-fold:1. Expand the reach and impact of a live activation from…

Music From Every Angle

In November 2016, Honda released the most dramatic redesign of its most popular vehicle, the Civic. The launch of the 10th-generation Civic needed to be as imaginative as the vehicle itself, and give the vehicle the launch platform it deserved. To do this, Honda and RPA created "Music from Every Angle," a vivid 360-degree music video featuring the Honda Civ…

SPACE 360: FIRST TIME IN THE UNIVERSE

In the history of mankind, there have only been several hundreds humans lucky enough to fly into space and witness our beautiful planet from above. RT brings our dreams of being in space one step closer to becoming a reality. RT's objective was to become the first in history to produce a 360-degree video in a zero-gravity environment and show our planet fro…

T-Mobile Holiday Campaign 2016

As T-Mobile geared up for the 2016 holiday season, they needed an innovative social media campaign that would drive brand awareness, generate excitement, and build buzz for a collection of their hottest new wireless accessories. More importantly, they needed a social media campaign that would capture valuable re-targeting information for future deman…

When Our Wheels Move, So Does the Economy - VR Films Presented by Norfolk Southern

To illustrate the dynamism, dedication, and tremendous pride of Norfolk Southern employees and their role in moving the American economy, Norfolk Southern sponsored three virtual reality films produced by Courageous Studios using stunning 360 technology.

X Games – 360˚ video experience

Since 1995, X Games has captivated millions of fans worldwide through our marquee action sports events. Under the ESPN umbrella, the X Games brand has been a staple for progression – both on the athletic front and within the company – pushing new technology to engage our global fan base. In 2016, the X Games team launched our inaugural presentation of 360…

“Waiting for the Light” – World’s Toughest Mudder in 360 by CBS Sports

The World's Toughest Mudder competition is a relentless physical challenge for 1,500 brave participants. In the heart of the Las Vegas desert, entrants attempt to complete a 5-mile course layered with 21 demanding obstacles as many times as possible in a 24-hour period.World's Toughest Mudder 360 took viewers beyond the confines of a traditional telecast by…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!