THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Awards Best use of 360 Video

This award honors the most creative and effective use of 360 video in a social media marketing campaign.

Winner

360 Video
winner
68th Emmy Awards in 360º
To reward Facebook users at home with a fresh and interactive perspective on the Emmy Awards.To cap…

Finalists

360 Video
finalist
AT&T and CONAN Comic Con 2016
AT&T knows that wireless network demands are highest and the social media spotlight shines brightes…
360 Video
finalist
Game of Thrones Opening Credits 360 Video
In the true spirit of Game of Thrones, the series Facebook page has an epic following of nearly 20M…
360 Video
finalist
Rings 360 Experience
As Paramount Pictures prepared to release Rings, the third film in the Ring franchise, they wanted…
360 Video
finalist
audience honor
The Ellen DeGeneres Show and Liberty Mutual Insurance
The Ellen DeGeneres Show has always been at the forefront of emerging trends in entertainment adver…
360 Video
finalist
Verizon 360 Live - Thanksgiving Day Parade
The Macy's Thanksgiving Day Parade is an American institution; it is second only to the Super Bowl …

Nominees

360 Video
360 Social Media Celebration - 17th Annual Latin GRAMMY Awards
Campaign Sizzle: http://latingram.my/360-social-media-celebration-2016
360 Video
360 Video
360 Video
Across The Line Virtual Reality Film
Across the Line is an immersive virtual reality experience that puts the audience in the shoes of a…
360 Video
Another Period - Get A Seat at the Table
With 360 video continuing to grow in popularity as a medium for storytelling, we set out to capture…
360 Video
Carnival Vista Effect - 360 Video with Zach King
Give consumers a one-of-a-kind tour of the all-new Carnival Vista by developing and designing a tru…
360 Video
Citi Concert Series on TODAY: DNCE VR Concert
How do you immerse television viewers at home in the excitement and immediacy of an outdoor rock c…
360 Video
Clorox: Purely Peru 360
Many millennials don't know much about bleach, but believe it is really strong, harsh and unsafe t…
360 Video
Formula One Ride Along
360 Video
Future VMA 360
Every year, MTV works to reinvent multi-platform coverage for the Video Music Awards, which mark th…
360 Video
Liberty Mutual Insurance 360° Quiz: A Roadside Dilemma
When Facebook released 360° video capabilities, Liberty Mutual Insurance immediately saw this an op…
360 Video
MTV & AT&T Debut ‘Gaze-Activated’ VR for the 2016 Fandom Awards
1) Reinvigorate AT&T's five-year marketing partnership with MTV's highest rated scripted series,…
360 Video
Make Your Grand WrestleMania 32 Entrance in 360°
WWE's digital channels have long been experimenting with 360° technology with numerous unique video…
360 Video
Marriott Rewards Presents: Demi Lovato and DNCE Live in 360
Marriott Rewards' vision was simple: Create raving brand fans through amazing experiences, innovati…
360 Video
Music From Every Angle
In November 2016, Honda released the most dramatic redesign of its most popular vehicle, the Civic.…
360 Video
T-Mobile Holiday Campaign 2016
As T-Mobile geared up for the 2016 holiday season, they needed an innovative social media campai…
360 Video
When Our Wheels Move, So Does the Economy - VR Films Presented by Norfolk Southern
To illustrate the dynamism, dedication, and tremendous pride of Norfolk Southern employees and thei…
360 Video
X Games – 360˚ video experience
Since 1995, X Games has captivated millions of fans worldwide through our marquee action sports eve…
360 Video
“Waiting for the Light” – World’s Toughest Mudder in 360 by CBS Sports
The World's Toughest Mudder competition is a relentless physical challenge for 1,500 brave particip…