Give Bar Rescue fans a detailed, interactive look at the show's most dramatic bar makeovers through the use of 360° video technology, hosted by the show's star, Jon Taffer. A natural digital extension of on-air episodes, the 360° element of these videos allowed users to experience the bar's improvements as though they were there with Taffer in person.
Each 360° video was published to Facebook and Youtube after its corresponding episode aired, giving fans a richer experience of the renovations they just watched on the show. A multiplatform promotion campaign was then launched that included efforts from Spike.com, Bar Rescue's social accounts, Spike's social accounts and Jon Taffer's social accounts to maximize impact across their digital footprints.
Nearly half a million organic video views across Bar Rescue's Facebook and YouTube accounts.