We wanted to create a unique business podcast, one that could feature lessons learned by inspiring people in a wide range of industries.
That Moment is a show where business leaders and entrepreneurs share stories about the pivots that changed everything: moments that opened doors for discovery and growth, personally and professionally, but also brought the possibility of failure.
Our objects were to:
Pivotal works with businesses across all types of industries from Ford to Macy's to Boeing to Allstate, so it was important for That Moment to showcase the diversity of perspectives, and pair them with thematically relevant stories.
Getting people to buy-in to a vision requires developing trust and having a good relationship. Pivotal doesn't just sell software, it's a mentality shift. We wanted each interview to not just result in great audio storytelling, but in a deeper relationship with each client that participates.
Here's how we focused our strategy:
Unconventional guests to pair with each client
The results have exceeded our expectations:
And we've received kind words from clients and people that participated in the episodes:
And most importantly, Season 2 is approved and will be coming in 2018 with more episodes and new formats. We will also be revisiting some of the companies from Season 1.
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