Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 10th Annual Shorty Awards

That Moment

Finalist in Branded Podcast

About this entry

We wanted to create a unique business podcast, one that could feature lessons learned by inspiring people in a wide range of industries.

That Moment is a show where business leaders and entrepreneurs share stories about the pivots that changed everything: moments that opened doors for discovery and growth, personally and professionally, but also brought the possibility of failure.

Our objects were to:

  1. Create a quality, informative show that paired customer stories with other great leaders. A show that celebrates those big swings—the game-changing moments—and those who attempt them.
  2. Make our customers feel comfortable telling their story. We do incredible work with some of the world's most-admired companies, but getting them to share their story is sometimes a challenge. Digital transformations are periods of transition, but there are so many worthy lessons to share from this time.
  3. Achieve at least 28 K downloads and wanted to reach people in organizations outside of standard technology-oriented industries.

Why does this entry deserve to win?

Pivotal works with businesses across all types of industries from Ford to Macy's to Boeing to Allstate, so it was important for That Moment to showcase the diversity of perspectives, and pair them with thematically relevant stories.

Getting people to buy-in to a vision requires developing trust and having a good relationship. Pivotal doesn't just sell software, it's a mentality shift. We wanted each interview to not just result in great audio storytelling, but in a deeper relationship with each client that participates.

Here's how we focused our strategy:

Unconventional guests to pair with each client

Well-known moderators

Creative distribution

Results

The results have exceeded our expectations:

And we've received kind words from clients and people that participated in the episodes:

And most importantly, Season 2 is approved and will be coming in 2018 with more episodes and new formats. We will also be revisiting some of the companies from Season 1.

Media

Entrant Company / Organization Name

Pivotal

Links

Entry Credits