This isn't just another Spider-Man movie — this is THE Spider-Man movie. Ignition set out to excite moviegoers around the globe, celebrate his iconic presence, and immerse fans in Peter's point of view as he embarked on new teenage (mis)adventures.
To channel the inner superhero in all of us, we centered our campaign around the charismatic actor behind the mask: Tom Holland. By showcasing his relationship to technology, his youthful uncertainty about his place in the world, and the massive threat he's up against, Ignition helped audiences relate to Peter on a very human level, while also casting him as an aspirational hero. From content on Peter's phone to his curiosity about his new identity, we helped Spidey swing towards global success.
