THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 10th Annual Shorty Awards

Spiderman Homecoming Social Media Content

Finalist in Art Direction

About this entry

VIEW CASE STUDY

This isn't just another Spider-Man movie — this is THE Spider-Man movie. Ignition set out to excite moviegoers around the globe, celebrate his iconic presence, and immerse fans in Peter's point of view as he embarked on new teenage (mis)adventures.

Why does this entry deserve to win?

To channel the inner superhero in all of us, we centered our campaign around the charismatic actor behind the mask: Tom Holland. By showcasing his relationship to technology, his youthful uncertainty about his place in the world, and the massive threat he's up against, Ignition helped audiences relate to Peter on a very human level, while also casting him as an aspirational hero. From content on Peter's phone to his curiosity about his new identity, we helped Spidey swing towards global success.

Media

Entrant Company / Organization Name

Ignition, Sony Pictures Entertainment

Link

Entry Credits