ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

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Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

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Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards

Ask For A Raise

Winner in Facebook Partnership

Audience Honor in Facebook Partnership

About this entry

Women do just as much – if not more – in the workplace, but still make less than men on average. Overall, women make .80 cents for every dollar a white man makes, while Latina and black women, respectively, make .54 and .63 cents (in the US). The Muse, a career building website, looking into ways to fight this situation stumbled upon an insight from a study by the Cass Business School in London, the University of Warwick in the U.K., and the University of Wisconsin which revealed that women are 25% less likely to receive a raise after asking. They then approached us with the task of helping women better prepare for this key moment in their careers: asking for a raise.

Why does this entry deserve to win?

We turned one of the world's fiercest female leaders and equal pay advocate into an innovative tool that helps women develop their salary bargaining skills. Why? Because amongst the reasons why women are 25% less likely to receive a raise are the facts that women often don't know how to ask, when to ask, and how much to ask. Launched on April 4th, International Equal Pay day, the Cindy Gallop Chatbot creates a private conversation on Facebook Messenger between two women backed by data and supported with sass, getting us one step closer to closing the gender pay gap by building the confidence and the case ladies need to successfully ask for a raise, while drawing awareness and inspiring action.

To develop a skill, you need more than advice, you need a tool. To build it, we gathered information from a global salary profile database, research data from various sources, and real human insights from a professional community for women and from conversations, articles and TED talks Cindy has given. More than that, building a case and facing fears in an individual challenge. Therefore, we needed an accessible platform (with a global reach) to be able to deliver the 1:1 conversation that can help guide women in their personal path to develop their skills. Facebook Messenger was the perfect platform to get the reach as well as the privacy we wanted. Besides female professionals all over the world, the Cindy Gallop Chatbot is also intended to draw awareness to the pay gap issue, and so can be used by anyone. However, only women have full access to the Chatbot's information.

To build the Cindy Gallop Facebook Messenger Chatbot, we compiled salary information from PayScale (a global salary profile database), research data from various sources, and real human insights from Ladies Get Paid and Cindy Gallop herself. All this data made possible for ladies to compare their salary with other professionals in their own city, learn when is the best day to ask (Friday, morning), and even answer confidence concerns with cold hard data (75% of people who ask get some kind of pay bump). The pay gap is a global problem, and solving it requires a 1:1 conversation. Because of that, the bot launched on April 4th (International Equal Pay day), runs on Facebook Messenger, and thanks to Cindy's unique tone of voice, has become a light-hearted but insightful tool to scale powerful individual conversations, helping female professional around the world build their case 24 hours/day, 7 days/week.

Results

With ZERO dollars of media budget, the Cindy Gallop Chatbot garnered over 110 million media impressions worth over $1 million in earned media, in the first seven days. Mashable said the Cindy Gallop Chatbot is a girl's "new foul-mothed best friend" and Fortune loved the tips: "Best piece of advice: '… ask yourself what would a straight white guy do? Do that.'" Brand partners saw 5x the normal daily reach on social media and traffic to their site. But above all, the tool has seen over 100,000 users, 86% of them female (ages 18-44), with conversations lasting an average of 1 minute and 43 seconds. And from the myriad of tweets and posts from women referencing the Chatbot on social media, one made all of this worthwhile: Twitter user @CMwritesalot (Claire Mason) tweeted "… it got me to ask for my worth & the client paid! #winning".

Media

Produced by

R/GA New York, The Muse, Ladies Get Paid, PayScale, Reply.ai

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