ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards

storybooth

Winner in Kids & Lifestyle

Audience Honor in Kids & Lifestyle

About this entry

storybooth is an innovative animated storytelling platform that collects real stories from young people in their own words, animates the best of them, and publishes them on our YouTube channel, website and mobile app.

Our mission is to create a platform that empowers kids through the telling of their true stories to help them feel connected, inspired, and not so alone in the world.

A storybooth animated short emotionally resonates with our audience because they cover the real things that happen to kids; from a first kiss, to getting cyber-bullied, to being caught in an embarrassing moment - we are not afraid to go where our young viewers want to go and animate the stories that make up their lives.

Combining true storytelling, with short form animation allows us to elevate these true stories in a way that young adults connect to, are entertained by, and watch over and over and over again.



Why does this entry deserve to win?

Putting our audience front and center has driven the strategies we have put into motion. Delivering on what our audience expects from digital content is what has made the platform grow so quickly and experience such high levels of engagement.

Our offering had to be:

Co-created - young adults like to create and we provided them with a platform where they play in the content we produce. storybooth has received over 90,000 stories - the appetite for potentially seeing your story animated fuels our offering.

Authentic - young audiences crave authenticity. All stories we publish are edited as recorded - real kids, telling real stories. Stories are un-guided and non-prompted, inspired only by the experiences of the young people telling them.

Organic - all of storybooth's growth has been organically generated based on our audience connecting to our content first, none of it bought.

Relatable, Entertaining, Engaging, and Inspiring - young adults relate to the stories we produce because they are real, told by their peers, about the very things they are going through. Stories illicit laughter, loathing, compassion, sympathy, connection, passion, and a sense of belonging.

Relevant and Present - the stories we produce are based on the submissions we receive - therefore relevance is extremely high because we produce "the pulse" of our youth. Our production turnaround is quick so we can quickly release stories that are current.

Short, Easy, Mobile - our videos are always three-minutes or less, and story submission is one-click-in-app

Authentic Marketing- we have enabled a marketing strategy centered on collaboration and co-distribution with rising and established YouTuber personalities. We create a storybooth animation of YouTube influencers based on the stories they tell, they distribute it on their channel and promote us authentically. This strategy has allowed us to draw the right audience in the right way

Results

Our key metric for success is based on are we growing and engaging our audience while entertaining young people and making an impact. Our organic growth continues to rise:

-between all channels we have been viewed over 350 million times

-We have over 1 million subscribers on YouTube

-stories receive an average of 1 million views in the first week of publishing and continue to grow at a 5-7% pace

-we have garnered over 5 million comments, likes and shares

-over 90,000 stories have been submitted by young people


We have also received meaningful press from media such as:

-Fast Company

-Adweek

-Mashable

-Huffington Post


In 2017, as a new upcoming company, we received substantial recognition by winning key categories in:

-Webby Awards

-Shorty Awards

-Telly Awards







Media

Video for storybooth

Produced by

Created Entertainment

Links