Build brand awareness and excitement with millennials through a custom mobile experience on Snapchat leveraging one of the most popular features on the platform, while driving fans to theaters opening weekend.
We launched a 5 week contest that encouraged fans to create Baby Driver inspired art - celebrating Director Edgar Wright's visionary style and generating excitement for the movie. The contest was promoted via the film and Sony Pictures social handles throughout its duration.
To further generate excitement from the participants, Edgar engaged on social amplifying the Snapchat Filter contest and ultimately hand-picking the winner. Additionally, he posted his top three favorite submissions.
The contest promotion garnered over 1 million social impressions. The winning Snapchat Filter ran in theater chains nationwide throughout opening week for moviegoers to engage with the winning fan filter, which generated 4 million views on the platform.
