11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Websites & Apps
Strategy & Engagement
Video by Platform
Video Content

From the 10th Annual Shorty Awards Best use of a Snapchat Filter/Lens

This award honors those most effective and creative use of Snapchat filters or lenses by a brand, agency or organization.

See previous winners and honorees here.

Winner

Snapchat Filter/Lens
winner
Kids' Choice Awards 2017: “Slime your Selfie” Snapchat Lens
To build buzz, awareness and viewership for the 2017 Nickelodeon Kids' Choice Awards, we partnered with SnapChat on a nationwide sponsored Lens to promote the event. Working with the team at Snapchat, we ideated and developed the lens that would run day-of-show, and an accompanying suite of custom ads for the platform that could build excitement...

Finalists

Snapchat Filter/Lens
finalist
"Younger" Snapchat Filter
Our goal in the final days leading up to Younger's season 4 premiere was to drive urgency, getting fans and their friends to tune in during the Live+3 window. On premiere day, we wanted to create a fun, engaging way to remind people to watch.
Snapchat Filter/Lens
finalist
#USOpenxSpectacles - A Stunt Like No Other
Snapchat Spectacles at the 2017 US Open: A Grand Slam FirstYour US Open tennis story shared your way on SnapchatUS Open - the event you make your own;Spectacles - your memory framed from your point of viewA tournament known for innovation, the US Open aimed to give fans a new and dynamic way to share their US Open experience by way of a physical...
Snapchat Filter/Lens
finalist
BABY DRIVER Fan Art Snapchat Filter Contest
Build brand awareness and excitement with millennials through a custom mobile experience on Snapchat leveraging one of the most popular features on the platform, while driving fans to theaters opening weekend.
Snapchat Filter/Lens
finalist
Beyond the Bell and Hall: Using Snapchat Filters to Expand Philly’s Historic District
Over the years, VISIT PHILADELPHIA—known to social media fans and followers as Visit Philly—has made a name for itself as a social media pioneer, leading the destination marketing industry into new platforms. So when Visit Philly was tasked with branding one of the oldest and most historic districts in the U.S., we relied on an innovative new to...
Snapchat Filter/Lens
finalist
audience
Jeep Hair, Don't Care
-Take Jeep 4x4 Day to The Next Level.-The task was to activate 4x4 Day (April 4th) on social media in a way that reaches beyond the brand's owned audience to bring widespread awareness to the brand holiday.
Snapchat Filter/Lens
finalist
PUMA: PUMALabs
To celebrate PUMA's PUMALab store coming to Detroit, we were challenged to find a way to let local sneakerheads in on the good news (creatively, of course), and to drive store traffic and sales.

Nominees

Snapchat Filter/Lens
Get Glam for the 2017 CMT Music Awards
Break through the incredible clutter and drive awareness, excitement and, ultimately, tune-in viewership for the hottest and loudest night in country music, the CMT Music Awards, CMT's version of the MTV VMAs and a major live tentpole for the network.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018