ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards Best use of a Snapchat Filter/Lens

This award honors those most effective and creative use of Snapchat filters or lenses by a brand, agency or organization.

See previous winners and honorees here.

Winner

Snapchat Filter/Lens
winner
Kids' Choice Awards 2017: “Slime your Selfie” Snapchat Lens
To build buzz, awareness and viewership for the 2017 Nickelodeon Kids' Choice Awards, we partnered with SnapChat on a nationwide sponsored Lens to promote the event. Working with the team at Snapchat, we ideated and developed the lens that would run day-of-show, and an accompanying suite of custom ads for the platform that could build excitement i…

Finalists

Snapchat Filter/Lens
finalist
"Younger" Snapchat Filter
Our goal in the final days leading up to Younger's season 4 premiere was to drive urgency, getting fans and their friends to tune in during the Live+3 window. On premiere day, we wanted to create a fun, engaging way to remind people to watch.
Snapchat Filter/Lens
finalist
#USOpenxSpectacles - A Stunt Like No Other
Snapchat Spectacles at the 2017 US Open: A Grand Slam FirstYour US Open tennis story shared your way on SnapchatUS Open - the event you make your own;Spectacles - your memory framed from your point of viewA tournament known for innovation, the US Open aimed to give fans a new and dynamic way to share their US Open experience by way of a physical a…
Snapchat Filter/Lens
finalist
BABY DRIVER Fan Art Snapchat Filter Contest
Build brand awareness and excitement with millennials through a custom mobile experience on Snapchat leveraging one of the most popular features on the platform, while driving fans to theaters opening weekend.
Snapchat Filter/Lens
finalist
Beyond the Bell and Hall: Using Snapchat Filters to Expand Philly’s Historic District
Over the years, VISIT PHILADELPHIA—known to social media fans and followers as Visit Philly—has made a name for itself as a social media pioneer, leading the destination marketing industry into new platforms. So when Visit Philly was tasked with branding one of the oldest and most historic districts in the U.S., we relied on an innovative new tool…
Snapchat Filter/Lens
finalist
audience
Jeep Hair, Don't Care
-Take Jeep 4x4 Day to The Next Level.-The task was to activate 4x4 Day (April 4th) on social media in a way that reaches beyond the brand's owned audience to bring widespread awareness to the brand holiday.
Snapchat Filter/Lens
finalist
PUMA: PUMALabs
To celebrate PUMA's PUMALab store coming to Detroit, we were challenged to find a way to let local sneakerheads in on the good news (creatively, of course), and to drive store traffic and sales.

Nominees

Snapchat Filter/Lens
Get Glam for the 2017 CMT Music Awards
Break through the incredible clutter and drive awareness, excitement and, ultimately, tune-in viewership for the hottest and loudest night in country music, the CMT Music Awards, CMT's version of the MTV VMAs and a major live tentpole for the network.