The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 10th Annual Shorty Awards

Jeep Hair, Don't Care

Audience Honor in Snapchat Filter/Lens

About this entry

-Take Jeep 4x4 Day to The Next Level.

-The task was to activate 4x4 Day (April 4th) on social media in a way that reaches beyond the brand's owned audience to bring widespread awareness to the brand holiday.

Why does this entry deserve to win?

Jeep Hair, Don't Care - Snapchat Lens

4x4 Day is all about getting out there. But not everyone can just take off, top-down, in a Jeep Wrangler and let it all hang out. To capture the Jeep spirit of open-air freedom and adventure, we designed a Snapchat lens inspired by the frequently used hashtag #JeepHairDontCare.


The Most Successful Automotive Lens EVER!

Fans played Jeep 4x4 Day Snapchat Lens over 31.5M times, and used it over 3.8M times, making it the most used automotive lens of all time by roughly 15%.


Video for Jeep Hair, Don't Care

Entrant Company / Organization Name

Society, Jeep


Entry Credits