finalists for the shorty social good awards have been announced see finalists

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

From the 10th Annual Shorty Awards

Jeep Hair, Don't Care

Finalist in Snapchat Filter/Lens

Audience Honor in Snapchat Filter/Lens

About this entry

-Take Jeep 4x4 Day to The Next Level.

-The task was to activate 4x4 Day (April 4th) on social media in a way that reaches beyond the brand's owned audience to bring widespread awareness to the brand holiday.

Why does this entry deserve to win?

Jeep Hair, Don't Care - Snapchat Lens

4x4 Day is all about getting out there. But not everyone can just take off, top-down, in a Jeep Wrangler and let it all hang out. To capture the Jeep spirit of open-air freedom and adventure, we designed a Snapchat lens inspired by the frequently used hashtag #JeepHairDontCare.

Results

The Most Successful Automotive Lens EVER!

Fans played Jeep 4x4 Day Snapchat Lens over 31.5M times, and used it over 3.8M times, making it the most used automotive lens of all time by roughly 15%.

Media

Video for Jeep Hair, Don't Care

Produced by

Society, Jeep

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City