Our goal in the final days leading up to Younger's season 4 premiere was to drive urgency, getting fans and their friends to tune in during the Live+3 window. On premiere day, we wanted to create a fun, engaging way to remind people to watch.
We capitalized on Younger's June premiere date by positioning it as "your Summer obsession." To complement the campaign, our premiere day Snapchat filter's look and design captured a summery, fun and fresh vibe.
The national lens delivered 37M impressions to 18M unique users with an Average play time of 13.5 seconds, beating industry benchmarks and making millions of people look cool! It helped drive tune in to the premiere episode, which became Younger's highest rated telecast ever.