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Special Project

Special Project
From the 10th Annual Shorty Awards

Tracking The World's Richest People

Finalist in Data Visualization


Bloomberg has data that no other news organization has access to, and we're always looking for ways to make that web and social-friendly. An example of this is our Bloomberg Billionaire Index, tracking the world's 500 wealthiest people. The Index is available online on a dedicated landing page, which was redesigned in 2017. As part of the relaunch, we wanted to find a way to showcase the data on a daily basis for the launch of the redesign in a way that was both interesting, true to our style as a news organization, and fun!

Strategy and Execution

In 2017 Bloomberg partnered with Illo to create an automated data-driven video campaign that tracks the world's richest people. The videos pull their data directly from proprietary technology developed for the Bloomberg Billionaires Index, a daily ranking of the world's 500-weathiest people.

Everyday after the U.S. market closes a video is generated highlighting which Billionaire gained or lost the most that day. Since a billionaire's wealth can be a little overwhelming, the video helps put it in perspective by comparing it to something like U.S. GDP or barrels of crude oil.

Each video is produced in a matter of seconds and shared on Bloomberg's Facebook and Twitter accounts. We also have various Twitter and Facebook pages for different editorial content we produce - accounts like @technology, @bloombergasia, as well as Instagram. We often are able to share the video across different accounts based on who the biggest mover is on any particular weekday.


These Billionaires videos have become a daily feature across our flagship social accounts.

We've been able to surface them as an addition to the social conversation when news breaks about any particular company, industry, or big-name billionaire. When Facebook announced it's massive news feed changes, Facebook stock tanked and Mark Zuckerberg lost several billion dollars. Not only did we have a story written to share, but we had a visual element, the daily mover's video, that let us illustrate the story in a different way.


Entrant Company / Organization Name

Bloomberg News


Entry Credits