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Special Project

Special Project
From the 10th Annual Shorty Awards

NowThis News - The No. 1 Social News Brand in the World

Winner in News & Media


NowThis has a mission to be the most valuable and viewed social news brand for young people on every major digital and social platform. In 2017, we set clear goals to lead the industry in audience reach with social video news content, launch brand-defining multi-platform digital series and bring the distinctive NowThis editorial voice to new content verticals for our audience.

Strategy and Execution

For young people, by young people - NowThis changed the way news is created and delivered to millennials today. By combining expert visual storytelling together with an authentic, trustworthy voice, NowThis has developed its own distinctive brand and expertise in engaging, short-form videos built natively for social & mobile platforms.

NowThis operates 15 interest-based content channels across Facebook, Snapchat, Instagram, Twitter, and YouTube. Channels include NowThis News, Politics, Entertainment, Future, Her, Weed with 5 newly launched channels in 2017: World, Nerd, Sports, Food and Money. In addition, NowThis operates native-language channels for Español, Mandarin and Cantonese.

The best way to understand a young person's perspective is to see an issue directly through their eyes. So in 2017, we launched NowThis Reports: a digital documentary series that tackles the biggest issues facing a generation, told through the lens of young people directly experiencing these newsworthy events on the ground. NowThis Reports showcases the journalism, original storytelling and field reporting from the NowThis newsroom and centers around NowThis' core editorial issues of social justice, environmental impact, immigration, criminal justice reform and equality.


Today, NowThis is #1 social news brand in the world:


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