3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

From the 10th Annual Shorty Awards

The Punisher

Finalist in Twitter Presence

About this entry

An unconventional hero demands an unconventional social presence.

Why does this entry deserve to win?

Frank Castle's twitter leaned into the conspiracy surrounding him from day one, launching with a date announce (that redacted the release date) and a series of morse-code messages that attentive fans decoded into episode titles. Posting copy used Frank's gruff, taciturn voice to connect followers to a story more sophisticated, visceral, and emotional than anyone anticipated. Content spanned the gamut of cryptic conspiracy to tense, high-wire action to focusing on Jon's portrayal of a man who is powered by rage.

Results

On twitter alone, our campaign enlisted 81K new followers in Frank's war, an increase of 740%

Media

Produced by

hi5.agency, Netflix

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City