ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

13th Annual Industry Winners

By Campaign

Global Campaign

Koalas of NYC
Cummins&Partners, Koalas of NYC
Winner Reshape Your Realities
Lenovo
Gold Go Near: Celebrating Local Travel Only On Airbnb
Weber Shandwick, Airbnb
Gold Game to Work: Add Gaming Experience to Your Résumé
ManpowerGroup
Audience Honor

Local Campaign

Stay Home, Save Lives
Havas Chicago, City of Chicago
Winner, Audience Honor

Multi-Platform Campaign

Busch Apple
draftLine, Busch Beer
Winner Pockets 4 Bits: Gamer Snacks Level Up
Reach Agency, Hot Pockets
Audience Honor, Gold Amazon Studio’s The Wilds Social Media Campaign
Way To Blue, Amazon Studios
Silver New Jingle for a New Era
Edelman, Good Humor (Unilever)
Bronze Google x The Daily Social Distancing Show
Velocity, Google
Bronze #AloneTogether
ViacomCBS and The AdCouncil
Bronze Getting Gen Z Dancing: BEN and Ubisoft launch “Just Dance 2021”
BEN, Ubisoft
Bronze

Integrated Campaign

Immigrants Are Essential
The Soze Agency, National Immigration Law Center + Resilience Force
Winner Pop-Tarts: We Fixed The Pretzel
MRY, Starcom, Weber Shandwick, SKUNK, Kellogg's Pop-Tarts
Gold All People Are Tax People
Intuit TurboTax, Wieden+Kennedy, The OutCast Agency, Camelot
Audience Honor, Silver Toyota and MTV Celebrate the Universal Language of Music
Velocity, ViacomCBS; Saatchi & Saatchi LA; Conill Advertising; Zenith Media, Toyota
Silver Koalas of NYC
Cummins&Partners, Koalas of NYC
Silver

Mobile Campaign

The King of the 2020 VMAs
Velocity at ViacomCBS, MullenLowe, Burger King
Winner Santa Sneaker Drop
Edelman, eBay
Gold The Ocean League
The Ocean Agency, Adobe, UN Environment Programme
Gold Chewy Channel
Barkley, Haribo
Gold 2020 Billboard Music Awards TikTok Vote
Telescope, dick clark productions, llc, TikTok, Inc.
Audience Honor, Silver 2020 MTV EMA
MTV International
Silver

Social Good Campaign

The Endless Letter On Instagram Stories
RT Creative Lab, RT
Winner Crayola Colors of the World
dentsu mcgarrybowen, Crayola
Audience Honor, Gold Help Locker
BBDO Atlanta, Street Grace
Silver Nestlé Math Moments
Triple Eight, NESTLÉ NESPRAY
Bronze David Dobrik x HeadCount
Metro Public Relations, David Dobrik
Bronze Unlock Water For All
Havas Chicago, Moen
Bronze #AloneTogether
ViacomCBS and The AdCouncil
Bronze Brew the Love Together
Havas New York, Annex88, Keurig
Bronze

By Design

Art Direction

FRENCH'S MUSTARD BEER
Fitzco, McCormick & Company
Winner, Audience Honor

Brand Redesign

Tumblr
O2, Tumblr
Winner incredibles Rebrand
Green Thumb Industries
Audience Honor

Images

#VictoryPages: WWII Stills In Motion
RT Creative Lab, RT
Winner Koalas of NYC
Cummins&Partners, Koalas of NYC
Audience Honor, Gold

Brand Identity

The Prescription Paper Pill Bottle
Saatchi & Saatchi Wellness, Tikkun Olam Makers: TOM
Winner YOUTUBE SERIES: QUICK QUESTION
MAJOR LEAGUE BASEBALL
Audience Honor

Graphics

Products with Purpose
Fingerpaint, DSM
Winner TCL Halloween 2020 Campaign: #TCLHalloweek
Hylink Digital, TCL Electronics
Gold Mailing-it-in: The storied history of mail in voting
CBS News
Silver Genesis GV80 Artist Series
INNOCEAN USA, Genesis Motor America
Audience Honor

UX/UI

Poland Spring Origin Website
The Lab at Nestlé Waters North America, Poland Spring
Winner Setting the Standard for Sports Industry Push Notifications
Minnesota Vikings
Gold An Envious Digital Experience
Chemistry Agency, Massage Envy
Audience Honor, Silver Industry City
IBM Originals
Silver Lifesum, first digital health app to create and launch a health widget for iOS 14
Lifesum
Silver The USTA & IBM - Enabling the 2020 (Virtual) U.S. Open
The USTA & IBM Sports & Entertainment Partnerships & IBM iX Studios
Bronze

By Industry

Auto

Winnebago "On The Road Again"
Barkley, Winnebago
Winner “Spray the Dull Away”
Cramer-Krasselt, Black Magic
Audience Honor

Business to Business

Podfast
Havas New York, BNY Mellon
Winner Dell Small Business Podference
MediaCom Creative Systems, Dell Technologies
Audience Honor, Gold

Cultural Institution

Met Stories
The Metropolitan Museum of Art
Winner gOD-Talk 2.0: Digital #BlackFaith
Smithsonian Institution National Museum of African American History and Culture's Center for the Study of African American Religious Life
Audience Honor

Entertainment

#SavageChallenge
300 Entertainment, Megan Thee Stallion
Winner The Mandalorian Season 2 – Digital Campaign
Walt Disney Studios
Audience Honor

Fashion

Crocs x Vladimir Cauchemar Collaboration
Hey Honey, Crocs Europe
Winner KHAITE Pre-Fall 2021 Augmented Reality Fashion Show
ROSE, Chandelier Creative, KHAITE
Audience Honor

Fitness, Health, & Wellness

Schick Shave the Day
Edelman, Edgewell Personal Care Co.
Winner, Audience Honor

Games

Call of Duty's Captain Price Joins Cameo
Armed Mind, Activision Blizzard
Winner K/DA - MORE ft. Madison Beer, (G)I-DLE, Lexie Liu, Jaira Burns, Seraphine (Official Music Video)
AXIS Studios, Riot Games
Audience Honor

Home & Decor

Make It Together
Digitas, MSL, Spark Foundry, KitchenAid
Winner, Audience Honor method: spread joy. not germs
Billion Dollar Boy, method
Gold

Insurance

(Re)Introducing Jake...from State Farm
The Marketing Arm, State Farm
Winner, Audience Honor

News & Media

Living in the Unknown
AJ Contrast, Al Jazeera Digital
Winner Ejaz
Al Jazeera Digital Newsroom, Al Jazeera Channel
Audience Honor

Pets & Animals

Monstrous Results
Fingerpaint, Zoetis
Winner Tito's Handmade Vodka "Wings of Rescue"
ELEMENT, Tito’s Handmade Vodka
Audience Honor

Restaurants

Starbucks Rewards Stars for Everyone
Moxie, Spark Foundry, Starbucks
Winner, Audience Honor

Social Activism

Father's Day Taken
Edelman, Dove Men+Care
Winner Black Immigrants Are Under Attack
RAICES
Audience Honor, Gold Unlock Water For All
Havas Chicago, Moen
Gold

Technology

Get Got by a Gran
Lenovo
Winner The USTA & IBM - Enabling the 2020 (Virtual) U.S. Open
The USTA & IBM Sports & Entertainment Partnerships & IBM iX Studios
Gold The Alienware Sessions
Twitch, Alienware, Dell Technologies
Audience Honor

Travel & Tourism

Be Kind, Rewind: A Sleepover at the World’s Last Blockbuster
Weber Shandwick, Airbnb
Winner Staycation Social Campaign
Norwegian Cruise Line
Audience Honor

Beauty

Schick Shave the Day
Edelman, Edgewell Personal Care Co.
Winner Amway’s Artistry Studio™
AMP Agency, Amway’s Artistry Studio
Audience Honor, Gold

Consumer Brand

DiDi Hero
We Are Social, DiDi Australia
Winner Digitizing Black History, Before It’s Too Late
Freethink Media, Ancestry
Gold The Virtual National Forest
Day One Agency, Duncan Channon, Golin, VMLY&R Commerce, Mindshare, Black Forest
Gold FRENCH'S MUSTARD BEER
Fitzco, McCormick & Company
Audience Honor

Education

Nestlé Math Moments
Triple Eight, NESTLÉ NESPRAY
Winner Virtual HBCU Homecoming
L2C Studios LLC, Support Black Colleges
Audience Honor

Family & Parenting

PBS KIDS Read-Along Series
PBS KIDS
Winner Santa Calling
Decoded Advertising, Conill Advertising, T-Mobile
Audience Honor, Gold Chore Club by Whirlpool Brand
Digitas, Whirlpool
Gold Hey Duggee: Response to COVID-19
BBC Studios
Gold Owlet’s Growth and Mission to Keep Every Baby Safe By Empowering Real Parents and Influencers
Tinuiti, Owlet
Silver #InItTogether
Foundry @ Meredith, J3, Venture Visuals, Johnson’s®
Silver

Financial Services

Klarna is Swedish for Smooother Social
Movement Strategy, Klarna
Winner, Audience Honor

Food & Beverage

FRENCH'S MUSTARD BEER
Fitzco, McCormick & Company
Winner Famous Orders
Wieden+Kennedy New York, The Narrative Group, McDonald’s
Gold New Jingle for a New Era
Edelman, Good Humor (Unilever)
Silver Bomb Pop is Not One Thing
Deloitte Digital, Bomb Pop
Silver Pockets 4 Bits: Gamer Snacks Level Up
Reach Agency, Hot Pockets
Audience Honor, Bronze

Government & Politics

Biden Island
Giant Spoon, Biden for President
Winner, Audience Honor KS COVID Initiative, "Old-Schooled" Campaign
Barkley, State of Kansas
Gold

Hospitality

Under a Rock
ICF Next, Hotels.com
Winner, Audience Honor

Live Events

Mercedes-Benz Fashion Week Russia
Artefact Group
Winner 2020 iHeartRadio Music Festival
iHeartRadio
Audience Honor

Non-Profit

#StopHateForProfit
ADL, Color of Change, Common Sense, Free Press, NAACP, Sleeping Giants, LULAC, Mozilla, NHMC
Winner, Audience Honor PBS KIDS Talk About: Race & Racism
PBS KIDS
Gold #911day At Home - Millions Virtually Volunteered During COVID-19
Wunderman Thompson, 9/11 Day Foundation
Silver Global Pride Crossing
We Are Social Singapore, InterPride, European Pride Organisers Association (EPOA)
Bronze

Pharma & Healthcare

The Prescription Paper Pill Bottle
Saatchi & Saatchi Wellness, Tikkun Olam Makers: TOM
Winner GE Healthcare’s Frontline Fight Against COVID-19
GE Healthcare
Gold Abbott - Rising to the Test
Abbott
Silver Survivorship Today: What It’s Like to Live with Cancer
GCI Health, Havas Media, Bristol Myers Squibb,
Audience Honor, Bronze MUCINEX® DISRUPTS THE OTC LANDSCAPE BY GOING DTC | Launching with Live-Streamed YouTube Fashion Show
Legend, Barbarian, Danielle Levitt, m ss ng p eces, and Mike Woods, RB/Mucinex
Bronze

Real Estate

The Fight for Fair
Havas Chicago, National Association of REALTORS®
Winner RE/MAX "Miracle Masks" to benefit Children's Miracle Network Hospitals
RE/MAX LLC, Camp + King, BlinkSwag, Children's Miracle Network Hospitals
Audience Honor

Retail & E-Commerce

Santa Sneaker Drop
Edelman, eBay
Winner Chefbot
360i, Kroger Co.
Audience Honor, Gold Jersey Shore Family Vacation Shoppable Content
ViacomCBS Consumer Products
Silver

Sports

Budweiser Messi 644
Deutsch NY, Budweiser
Winner DRIVING RECORD RATINGS BY COLLIDING GAMERS AND NASCAR DRIVERS
Mediahub Global, FOX Sports/NASCAR
Gold Purple Mountains - Transforming Outdoor Enthusiasts into Environmental Voters
Sound Off Films, Protect Our Winters, Liars & Thieves
Gold Pro Bowl: The Madden NFL 21 Edition Presented by Verizon
EA SPORTS & NFL
Silver Jordan x The Last Dance Community Engagement
Laundry Service / Cycle Media, Jordan Brand
Audience Honor, Bronze

Television

Shameless “10 Day Bender” Campaign
GLOW, INDUSTRIA CREATIVE, FOOJI, INC., Canary Marketing, SHOWTIME
Winner Blood and Water: Social Campaign
O2, Netflix
Winner P-Valley Social Campaign: Welcome to The Pynk
STARZ + Cashmere Agency
Gold Star Wars: The Clone Wars (The Final Season)
Part IV, Disney+
Silver The Umbrella Academy - Season 2 Campaign
Ralph Interactive, Netflix
Audience Honor

Wine, Beer & Spirits

Budweiser Messi 644
Deutsch NY, Budweiser
Winner Manitruck
draftLine, BABE Wine
Gold MOVEMENT Live by Michelob ULTRA
Telescope, Michelob ULTRA, Mosaic, Synergy, 3PM, Code3, SetAbout
Audience Honor

By Overall Presence

Facebook Presence

Symbio Wildlife Park - Meet our Family
Symbio Wildlife Park
Winner Al Jazeera English Facebook
AJE Online, Al Jazeera Digital
Gold WWE Facebook
WWE
Silver Al Jazeera Channel - Facebook
Al Jazeera Digital Newsroom, Al Jazeera Channel
Audience Honor

Snapchat Presence

WAVE.tv on Snapchat Discover
WAVE.tv
Winner Get That Glow-Up With Tips & Tricks From “Beauty Hacks” by Jellysmack
Jellysmack
Audience Honor

Twitter Presence

The Muppets
The Muppets Studio in partnership with Disney Media & Entertainment Distribution
Winner, Audience Honor Disney+ Twitter
Disney+
Winner

Instagram Presence

@WandaVision – Interactive Instagram Account
Walt Disney Studios Digital Marketing , Concept Arts (Agency)
Winner Bud Light
draftLine, Bud Light
Gold The Umbrella Academy Season 2 Instagram Campaign
Ralph Interactive, Netflix
Silver Comments By Celebs
Metro Public Relations, Comments By Celebs
Bronze Al Jazeera English Instagram
Al Jazeera English Online
Audience Honor

TikTok Presence

e.l.f. Cosmetics' Innovation on TikTok
Movers+Shakers, e.l.f. Cosmetics
Winner Flighthouse - Most Followed Brand on TikTok
Flighthouse
Gold Totino’s Brings the Weird to TikTok
General Mills, The Social Lights
Audience Honor

YouTube Presence

Comedy Central YouTube
Comedy Central Digital
Winner The Try Guys
The Try Guys 2nd Try LLC
Audience Honor

Campaign by Platform

Emerging Platform

Biden Island
Giant Spoon, Biden for President
Winner Pockets 4 Bits: Gamer Snacks Level Up
Reach Agency, Hot Pockets
Audience Honor, Gold LEGO Masters: Augmented Reality Brick Builder
Fox Entertainment
Gold West Elm Zoom Backgrounds
West Elm
Gold MoonPie MoonMate
Tombras, MoonPie
Silver Verizon: Full Transparency
Huge, Verizon
Bronze

Facebook Messenger

American Music Awards (AMAs) Messenger Room Meet and Greet with Megan Thee Stallion
Telescope, Dick Clark Productions, Facebook
Winner, Audience Honor

LinkedIn

#NotDone
Verizon
Winner Beyond Survival: A Small Business Resiliency Guide
Cisco, LinkedIn, Scorch Agency
Audience Honor

Reddit

Russell Reads Reddit for Unhinged
O2, Solstice Studios
Winner To the Moon: M1 Finance Reddit Community Takeover
Tinuiti, M1 Finance
Audience Honor

TikTok

truth® This is Quitting
72andSunny Los Angeles, truth®
Winner #BestThingSince
McKinney, Little Caesars
Gold 2020 Billboard Music Awards TikTok Vote
Telescope, dick clark productions, llc, TikTok, Inc.
Audience Honor

WeChat

Multi-DMOs (Destination Marketing Organizations of USA) COVID-19 Response Campaign
Hylink Digital, Brand USA, San Francisco Travel Association, NYC & Company, San Diego Tourism Authority, Santa Monica Travel & Tourism
Winner, Audience Honor

WhatsApp

Nestlé Math Moments
Triple Eight, NESTLÉ NESPRAY
Winner, Audience Honor

Facebook

The Ad Council & Facebook: Fight the Virus. Fight the Bias.
The Ad Council & Facebook Creative Shop
Winner AARP: Helping the 50+ Community Navigate COVID-19
Grey Group, AARP
Winner Symbio Wildlife Park - Meet our Family
Symbio Wildlife Park
Gold Obsess Together
Facebook App & Creative X
Audience Honor

Instagram

The Endless Letter On Instagram Stories
RT Creative Lab, RT
Winner Buy Now Blocker
Pereira O'Dell, Fifth Third Bank
Gold Add An Ad
Kinnect, HDFC Bank
Audience Honor

Pinterest

Chore Club by Whirlpool Brand
Digitas, Whirlpool
Winner, Audience Honor

Snapchat

Häagen-Dazs 60th Birthday Snap Lens
Trigger, Häagen-Dazs
Winner, Audience Honor

Twitter

The Oreo Doomsday Vault
The Community, 360i, Mondelez International, Inc. (OREO)
Winner Solar Opposites Live-Animated Twitter Q&A
Paradise Creative, Hulu
Gold The Ad Council & Twitter ArtHouse: #StayHome #AloneTogether
Ad Council & Twitter ArtHouse
Silver Google Pixel 4a Launch
Google
Audience Honor, Bronze New York Fashion Week Goes Home with Lowe’s | #FashionGoesHome
Lowe's Home Improvement
Bronze

Weibo

NYC & Company #FlashbackToMyNYCTrip# UGC Weibo Campaign
Hylink Digital, NYC & Company
Winner, Audience Honor

YouTube

Beats by Dr. Dre — You Love Me
PMG, Translation, Beats by Dr. Dre
Winner The Farm Must Go On
John Deere
Audience Honor

Content and Media

Branded Content

Now that you see me
Publicis, Citi
Winner Wild Turkey Guided Tasting Experience
Havas CX, Campari America
Audience Honor

Branded Series

HARIBO - Chewy Channel
Barkley, HARIBO
Winner Zendesk 'Stories about helpful people'
Zendesk, Even/Odd, One Darnley Road
Winner MOVEMENT Live by Michelob ULTRA
Telescope, Michelob ULTRA, Mosaic, Synergy, 3PM, Code3, SetAbout
Audience Honor, Gold Bottomless Brunch at Colman's
AMC Networks
Silver PAW Patrol's Mission Kraft Mac & Cheese Shapes!
ViacomCBS, Publicis57, Kraft Heinz
Bronze

Data Visualization

Mailing-it-in: The storied history of mail in voting
CBS News
Winner, Audience Honor

Filter/Lens

Walmart #UnwrapTheDeals - Bringing Black Friday to TikTok
Day One Agency, Haworth Marketing + Media, Merkle, Art+Science, Walmart, Inc
Winner H-E-B helps Texas Holiday Even Brighter through AR innovation
H-E-B, Groove Jones, Facebook Creative Shop
Gold Class of 2020
PPK, The Florida Lottery
Audience Honor

Hashtag

Best of Use Hastag / #kalpunutmaz
Sharpcake, The Walt Disney Company / FOX Turkey
Winner, Audience Honor Mat Kar Forward
Kinnect, TikTok India
Winner

Native Advertising

Gif a Little Love
Critical Mass, AT&T
Winner Motherland Social Campaign
Freeform
Audience Honor

Podcast Mini Series

There Are No Girls on the Internet's DISINFORMED
iHeartRadio and Unbossed Creative
Winner, Audience Honor Blockbuster: The Story of James Cameron (Audiodrama Miniseries)
Epicleff Originals
Gold

User-Generated Content

Vogue: The #MetGalaChallenge
Vogue (Condé Nast)
Winner #BestThingSince
McKinney, Little Caesars
Audience Honor

Branded Podcast

Dell Small Business Podference
MediaCom Creative Systems, Dell Technologies
Winner Expedia's Out Travel the System
Expedia.com
Audience Honor

Contest or Promotion

The Prime Rib Venture
72andSunny New York, Carl's Jr. + Hardee's
Winner Santa Sneaker Drop
Edelman, eBay
Gold Chief Exploration Officer
draftLine, Michelob ULTRA
Gold Add An Ad
Kinnect, HDFC Bank
Audience Honor, Silver Lambeau Leap Day
Bose Corporation
Bronze Knives Out "Get Your Cut" Gamified Transmedia Experience and Sweepstakes
AvatarLabs, Lionsgate
Bronze

Emojis

Emoji Kitchen – Nickelodeon IG Stories/IGTV
Nickelodeon
Winner Folklore: The Long Pond Studio Sessions | Disney+ Emojis
Disney+
Audience Honor

GIFs

Promoting the Launch of HBO Max on Venmo
Holler, HBO Max
Winner, Audience Honor

Meme

Xbox Awkward Monkey Meme
Ayzenberg Group, Inc., Xbox
Winner, Audience Honor

Podcast

Word Matters by Merriam-Webster
Merriam-Webster
Winner Let's Get Haunted
Let's Get Haunted
Audience Honor

Polls & Surveys

How Hawkfish Helped Americans See Through Trump's "Red Mirage"
Hawkfish
Winner, Audience Honor

Video

The What If show
The What If Show is a short-form video series developed by the Underknown Corporation.
Winner K/DA - MORE ft. Madison Beer, (G)I-DLE, Lexie Liu, Jaira Burns, Seraphine (Official Music Video)
AXIS Studios, Riot Games
Audience Honor, Gold HARIBO - Chewy Channel
Barkley, HARIBO
Silver

Influencer & Celebrity Brand Partnership

Facebook Partnership

MTV's Drag My Dad
ViacomCBS
Winner MTV EMA 2020
MTV International
Winner gOD-Talk 2.0: Digital #BlackFaith
Smithsonian Institution National Museum of African American History and Culture's Center for the Study of African American Religious Life
Audience Honor

Multi-Platform Campaign

New Jingle for a New Era
Edelman, Good Humor (Unilever)
Winner Famous Orders
Wieden+Kennedy New York, The Narrative Group, McDonald’s
Gold Mat Kar Forward
Kinnect, TikTok India
Audience Honor

TikTok Partnership

Arby's Missing Menu Meal
Moxie, Fallon, Edelman, Arby's
Winner Bomb Pop is Not One Thing
Deloitte Digital, Bomb Pop
Audience Honor

YouTube Partnership

Vlad & Niki
Vlad & Niki - Content Media Group FZC, LLC
Winner #OneChipChallenge
Complex Networks, Paqui
Audience Honor

Instagram Partnership

Scrabble® GO's Battle of the Boards Celebrity Showdown!
Scopely
Winner Kay - There Is A Ring For That
MediaCom Creative Systems, Kay Jewelers
Audience Honor

Snapchat Partnership

Lay’s & Endless Summer, Snapchat Partnership
OMD, Snapchat, PepsiCo
Winner, Audience Honor

Twitter Partnership

#WatchWithTheAcademy
Academy of Motion Picture Arts and Sciences
Winner Solar Opposites Live-Animated Twitter Q&A
Paradise Creative, Hulu
Audience Honor

Of the Year

Brand of the Year

Facebook
Facebook
Winner

Mid-Sized Agency of the Year

Telescope
Telescope
Winner

Large Agency of the Year

Edelman
Edelman
Winner

Small Agency of the Year

Reach Agency
Reach Agency
Winner

Strategy & Engagement

Artificial Intelligence

MoonPie MoonMate
Tombras, MoonPie
Winner AI for Audience Optimization: How Maurices Leveraged Machine Learning to Predict Purchase Intent
Tinuiti, Maurices
Audience Honor

Chatbots

New Year’s Read - 2021 DM guidance from Truth Teller Cardi B
Instagram, Messenger & Creative X
Winner Clara - The American Red Cross blood donor bot
American Red Cross
Audience Honor

Creative use of Technology

Tele2 Gigabeats
Affect, Tele2 Russia
Winner Podfast
Havas New York, BNY Mellon
Gold The Ocean League
The Ocean Agency, Adobe, UN Environment Programme
Audience Honor

Gamification

The Charmin Deuce Destroyer
Twitch, Charmin - Proctor & Gamble
Winner, Audience Honor Schick Shave the Day
Edelman, Edgewell Personal Care Co.
Winner

Integration with Live Television

‘Tap to Cheer’ for WNBA & NBA
Telescope, WNBA, NBA
Winner, Audience Honor

Localization

RiceSelect goes local for national success
Movement Strategy, RiceSelect
Winner 2020 MTV EMA
MTV International
Winner AAA Membership - We've Got Your Back
AAA - NCNU
Audience Honor

Media Buying Strategy-Large

Toyota + VMAS 2020
Viacom Velocity, Viacom, Saatchi, Conill, Zenith, Toyota
Winner Cynosure Consumer Project
Helen & Gertrude, Cynosure
Audience Honor

Media Buying Strategy-Shoe-String

Gif a Little Love
Critical Mass, AT&T
Winner Unsolved Mysteries
Movement Strategy, Netflix
Audience Honor

Multicultural Community Engagement

New Jingle for a New Era
Edelman, Good Humor (Unilever)
Winner Adobe Diverse Voices: 'When I See Myself'
Complex Networks, Adobe
Audience Honor, Gold #BuyBlack Friday Show
Facebook App & Creative X
Silver HBO Insecure S4 - Virtual Block Party
HBO (brand), Team Epiphany (agency)
Silver

Online Community

We're Not Really Strangers
Community, We're Not Really Strangers
Winner vitaminwater: wet_fam
Havas Atlanta, Moxie, Social Center, vitaminwater (The Coca-Cola Company)
Audience Honor

Physical & Digital

Santa Sneaker Drop
Edelman, eBay
Winner Manitruck
draftLine, BABE Wine
Gold BABE Election Kit
draftLine, BABE Wine
Audience Honor

Real Time Media Buy

ADT's Brand Media Strategy Secures #7 Spot On Top Shared Brands List in 2020
ADT
Winner David's Bridal and January Digital's Agile CTV Strategy Wins Over Bridal Amidst the Pandemic
January Digital, David's Bridal
Audience Honor

Spokesperson

New Jingle for a New Era
Edelman, Good Humor (Unilever)
Winner Sam Elliott, “When We Vote” (For Joe Biden for President)
Methods+Mastery, Biden For President
Audience Honor

Call to Action

Starbucks Barista Call Outs
WATConsult, Tata Starbucks
Winner KS COVID Initiative, "Old-Schooled" Campaign
Barkley, State of Kansas
Gold In The Know x U.S. Census
In The Know and RYOT Studio for the U.S. Census
Silver Mat Kar Forward
Kinnect, TikTok India
Audience Honor, Bronze Zales #PrideTogether
MediaCom Creative Systems, Zales Jewelers
Bronze The Farm Must Go On
John Deere
Bronze

Community or Employee Engagement

MindFull: Find Your Calm and Focus
Facebook App & Creative X
Winner Unfollow Bias
Facebook Company, Creative X & Cartwright
Audience Honor

Customer Service

Google Pixel 4a Launch
Google
Winner, Audience Honor

Humor

Likeable Media x Party City: FU 2020
Likeable Media, Party City
Winner, Audience Honor

LGBTQ Community Engagement

Now that you see me
Publicis, Citi
Winner Proud Parent
360i, Mondelez International, Inc. (OREO)
Audience Honor

Location-Based Experience

Huluween Drive-in Theater Event
Hulu
Winner, Audience Honor

Media Buying Strategy-Mid-Range

Buy Now Blocker
Pereira O'Dell, Fifth Third Bank
Winner A.L.C. Media Strategy Increases Revenue 31%
January Digital, A.L.C.
Audience Honor

Micro-Influencer Strategy

BudXMiami
Deutsch NY, Budweiser
Winner Social Studies x Panera Get Buzzed: Coffee Subscription Micro-Influencer Launch
Social Studies, Panera
Audience Honor

Music & Dance

The Alienware Sessions
Twitch, Alienware, Dell Technologies
Winner, Audience Honor

Organic Promotion

#NotDone
Verizon
Winner Unsolved Mysteries
Movement Strategy, Netflix
Gold Google Pixel 4a Launch
Google
Audience Honor

PSA

Mat Kar Forward
Kinnect, TikTok India
Winner, Audience Honor Your Brand Here
Edelman, Special Olympics New York
Gold Stay Home, Save Lives
Havas Chicago, City of Chicago
Gold KS COVID Initiative, "Old-Schooled" Campaign
Barkley, State of Kansas
Silver No Extra Life
McKinney, Brady & Ad Council
Bronze NO MORE Foundation's "Listening from Home" Campaign
NO MORE Foundation and MRM UK
Bronze

Real Time Response

Koalas of NYC
Cummins&Partners, Koalas of NYC
Winner Tim Tam British Collection
Publicis Groupe via The Neighbourhood, Arnotts
Gold New Jingle for a New Era
Edelman, Good Humor (Unilever)
Silver Babe x Bumble
draftLine, BABE Wine
Audience Honor

Storytelling

The Endless Letter On Instagram Stories
RT Creative Lab, RT
Winner Famous Orders
Wieden+Kennedy New York, The Narrative Group, McDonald’s
Gold Adobe Stock Film Festival
72andSunny Los Angeles, Hecho Studios, Epidemic Music, LIME Studios, Adobe / Adobe Stock
Gold The What If show
The What If Show is a short-form video series developed by the Underknown Corporation.
Audience Honor

Video by Platform

Facebook Live

#BuyBlack Friday Show
Facebook App & Creative X
Winner ADA30 Lead On: Celebration of Disability Arts, Culture, Education & Pride
ADA Lead On - Tari Hartman Squire and Danny Woodburn
Audience Honor

IGTV

HARIBO - Chewy Channel
Barkley, HARIBO
Winner F**kaoke (with Anthony Padilla)
Comedy Central Digital
Audience Honor

Instagram Reels

PUMA Hoops - LaMelo Ball 'Not From Here'
Nowadays, PUMA Basketball
Winner Frank's® RedHot® #DippingDance
Frank's® RedHot®
Audience Honor

Instagram Video

World of Warcraft / Sound the Horn
72andSunny Los Angeles, Blizzard Entertainment
Winner redfish
redfish
Audience Honor

Snapchat Discover

Dead of Night, Season 2
Snap Inc.
Winner Move It
Snap Inc.
Winner Frontline Heroes
Snap Inc.
Audience Honor

Facebook Video

Go There – CNN’s daily Facebook Watch show
CNN
Winner Disney Storytime
Disney Media & Entertainment Distribution
Gold START HERE - with Al Jazeera
Al Jazeera English Online, Al Jazeera Digital
Audience Honor

Instagram Live

Rockettes Instagram Live Dance Series
Madison Square Garden Entertainment Corp.
Winner Logo Live with Johnny Sibilly
ViacomCBS
Audience Honor

Instagram Stories

Pixar’s Soul - "Tap To Join The Band"
Substance Global, The Walt Disney Company
Winner, Audience Honor The Endless Letter On Instagram Stories
RT Creative Lab, RT
Gold National Gallery of Art #MuseumFromHome Tours
National Gallery of Art, Washington
Gold

Twitter Video

Sarah Paulson Is Your Mom
Hulu
Winner STARZ's Countdown to #PowerGhost Pre-Show Event
STARZ + Telescope
Audience Honor

Video Content

360 Video

Dolphin Experience for Hospitalized Children
PPK, Clearwater Marine Aquarium
Winner, Audience Honor

Augmented Reality

The King of the 2020 VMAs
Velocity at ViacomCBS, MullenLowe, Burger King
Winner CrimeDoor
Navigation Media, CrimeDoor
Audience Honor

Instructional

START HERE - with Al Jazeera
Al Jazeera English Online, Al Jazeera Digital
Winner, Audience Honor

Live Streaming Video

Pay It Forward LIVE
Zenith, RGA, Verizon
Winner New York Fashion Week Goes Home with Lowe’s | #FashionGoesHome
Lowe's Home Improvement
Winner Get Got by a Gran
Lenovo
Gold MTV's 2020 Video Music Awards Stan Cam
ViacomCBS
Silver Natural Light Worldwide Commencement
M&C Saatchi Sport & Entertainment, draftLine, Natural Light
Bronze Nickelodeon’s The Astronauts: Countdown to Launch Twitch Activation
Nickelodeon, Transmit.Live, Gen.G
Audience Honor

Medium-Length Video

Pride Won't Hide
Facebook App & Creative X
Winner, Audience Honor

Video Pre-Roll

“Spray the Dull Away”
Cramer-Krasselt, Black Magic
Winner, Audience Honor

Animations

He Survived Ebola. Now This Doctor Is Battling Coronavirus
AJ+ English
Winner Doctor Who: Daleks! The Animated Series
BBC Studios
Audience Honor

Comedy Video

Sending 2020 a Big F*%$ You ...for a Cause!
Public Inc., The Mental Health Coalition
Winner So True, Y'all: If Genies Were Southern
It's a Southern Thing
Audience Honor

Live Event Coverage

Ruptly: The Beirut Blast Live
Ruptly
Winner MTV's 2020 Video Music Awards
ViacomCBS
Winner TYT
TYT
Audience Honor

Long Form Video

Zendesk 'Stories about helpful people'
Zendesk, Even/Odd, One Darnley Road
Winner The Killing of Willie McCoy
TRT World
Audience Honor

Short Form Video

Now that you see me
Publicis, Citi
Winner 60 Second Docs
60 Second Docs
Audience Honor, Gold War: Kids Drawings in VR Animation
RT Creative Lab, RT
Silver HARIBO - Chewy Channel
Barkley, HARIBO
Bronze

Virtual Reality

War: Kids Drawings in VR Animation
RT Creative Lab, RT
Winner, Audience Honor

Virtual

Digital Pivot

YouTube Brandcast Delivered
YouTube, Resn, MAS Event + Design, LA Made Creative, Entropico
Winner ‘Tap to Cheer’ for WNBA & NBA
Telescope, WNBA, NBA
Audience Honor

Online Event/Activation

Chipotle Together
Day One Agency, RQ Agency, Burson Cohn & Wolfe, Chipotle Mexican Grill
Winner Global Pride Crossing
We Are Social Singapore, InterPride, European Pride Organisers Association (EPOA)
Winner Dell Small Business Podference
MediaCom Creative Systems, Dell Technologies
Audience Honor, Gold #BuyBlack Friday Show
Facebook App & Creative X
Gold New York Fashion Week Goes Home with Lowe’s | #FashionGoesHome
Lowe's Home Improvement
Gold Porsche x Puma: Two Icons of Fast Sneaker Launch
Cramer-Krasselt, Porsche Cars North America
Gold

Immersive

Art Is Revolution
Yahoo Ryot Lab, Verizon Media
Winner, Audience Honor YouTube Brandcast Delivered
YouTube, Resn, MAS Event + Design, LA Made Creative, Entropico
Gold Mesmer & Braid Alternate Reality Game
Aconite
Gold Red Rocks Unpaused
Madwell, Visible
Gold

Remote Production

Part of Us: A Celebration of the Class of 2020
Facebook App & Creative X
Winner In The Know
In The Know
Gold Noodles Remotely Delivers ROI
Blue Bear Creative, Noodles & Company
Gold Twisted: Unserious Food Tastes Seriously Good
Twisted
Gold Chat Plays GBH
GBH, Hovercast
Audience Honor, Silver Pride Won't Hide
Facebook App & Creative X
Silver Motorola razr presents Joyride—a fashion film that flipped tech’s status quo
Day One Agency, Motorola
Silver

Websites & Apps

Books & News

The Atlantic iOS App
The Atlantic
Winner, Audience Honor

Entertainment Apps

E! News
E! Entertainment
Winner, Audience Honor

Food & Beverage Apps

Finger Food First
Solid Starts
Winner, Audience Honor

Health & Medical

NYC COVID-19 Heroes - nychealthheroes.com
NYC Health + Hospitals; John Rae Productions; Bronx Documentary Center
Winner The First Arthritis-Friendly Website
Weber Shandwick, GlaxoSmithKline
Gold An Envious Digital Experience
Chemistry Agency, Massage Envy
Audience Honor

Photo & Video

Wondershare Filmora X “Hit Play On Your Imagination”
Wondershare
Winner, Audience Honor

Sports & Fitness

Bleacher Report Social: Connectivity and Impact
Bleacher Report
Winner ‘Tap to Cheer’ for WNBA & NBA
Telescope, WNBA, NBA
Audience Honor, Gold

Finance Apps

DBS PayLah!
DBS Bank
Winner, Audience Honor

Game Apps

Bad Hair - "Keep It Together" 8-bit game
Hulu
Winner Overloot
BKOM Studios
Audience Honor

Kids & Lifestyle

Santa Calling
Decoded Advertising, Conill Advertising, T-Mobile
Winner, Audience Honor

Productivity

DBS PayLah!
DBS Bank
Winner It’s time to change email. Get OnMail.
Edison Software
Audience Honor