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Special Project

Special Project
From the 13th Annual Shorty Awards

Huluween Drive-in Theater Event

Winner in Location-Based Experience

Audience Honor in Location-Based Experience


In the before times, Huluween was simply Hulu’s personalized, Halloween-themed hub featuring a bone-chilling selection of popular Halloween TV episodes and movies that would run throughout October.  But in the new world of lockdowns, Hulu decided to do something bigger for its viewers.

Strategy and Execution

In addition to Hulu’s customary, month-long streaming celebration of spooky stuff, Hulu created the Huluween Drive-in Theater, where a chosen few could drive through a haunted forest and catch screenings of a pair of new
horror movies as well as a mix of old classics. Hulu took over the L.A. Equestrian Center ahead of Halloween and presented its new originals Bad Hair and Books of Blood, plus favorites like Hocus
Pocus, Beetlejuice, I Know What You Did Last Summer and Carrie (plus an opening and closing night set from DJ D-Nice).


As for that forest, it didn’t include jump scares, but Hulu advised that it was not suitable for young children, and that a bypass option is available. Tickets were totally free but very limited (capped at 150 cars per screening).  


Video for Huluween Drive-in Theater Event

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