The 14th Annual Shorty Award winners are here! View the full list.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 13th Annual Shorty Awards

Huluween Drive-in Theater Event

Winner in Location-Based Experience

Audience Honor in Location-Based Experience

About this entry

In the before times, Huluween was simply Hulu’s personalized, Halloween-themed hub featuring a bone-chilling selection of popular Halloween TV episodes and movies that would run throughout October.  But in the new world of lockdowns, Hulu decided to do something bigger for its viewers.

Why does this entry deserve to win?

In addition to Hulu’s customary, month-long streaming celebration of spooky stuff, Hulu created the Huluween Drive-in Theater, where a chosen few could drive through a haunted forest and catch screenings of a pair of new
horror movies as well as a mix of old classics. Hulu took over the L.A. Equestrian Center ahead of Halloween and presented its new originals Bad Hair and Books of Blood, plus favorites like Hocus
Pocus, Beetlejuice, I Know What You Did Last Summer and Carrie (plus an opening and closing night set from DJ D-Nice).

Results

As for that forest, it didn’t include jump scares, but Hulu advised that it was not suitable for young children, and that a bypass option is available. Tickets were totally free but very limited (capped at 150 cars per screening).  

Media

Video for Huluween Drive-in Theater Event

Entrant Company / Organization Name

Hulu