ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

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Animation

Art Direction

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Self-Defined

Team

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Self-Defined

Leader

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Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Huluween Drive-in Theater Event

Winner in Location-Based Experience

Audience Honor in Location-Based Experience

Objective

In the before times, Huluween was simply Hulu’s personalized, Halloween-themed hub featuring a bone-chilling selection of popular Halloween TV episodes and movies that would run throughout October.  But in the new world of lockdowns, Hulu decided to do something bigger for its viewers.

Strategy

In addition to Hulu’s customary, month-long streaming celebration of spooky stuff, Hulu created the Huluween Drive-in Theater, where a chosen few could drive through a haunted forest and catch screenings of a pair of new
horror movies as well as a mix of old classics. Hulu took over the L.A. Equestrian Center ahead of Halloween and presented its new originals Bad Hair and Books of Blood, plus favorites like Hocus
Pocus, Beetlejuice, I Know What You Did Last Summer and Carrie (plus an opening and closing night set from DJ D-Nice).

Results

As for that forest, it didn’t include jump scares, but Hulu advised that it was not suitable for young children, and that a bypass option is available. Tickets were totally free but very limited (capped at 150 cars per screening).  

Media

Video for Huluween Drive-in Theater Event

Produced by

Hulu