ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

MTV EMA 2020

Winner in Facebook Partnership

Objective

The MTV EMA is the premiere award show for global music – engaging fans from around the world, across genres and cultures. A key component of that mission are the Best Regional Act awards, where fans from 29 different regions vote for their favorite local artist to be recognized on the world stage.

This year, the MTV EMA digital team amped up that mission. We partnered with Facebook to create a regional award show in the form of a Facebook Live pre-show entirely dedicated to local winners and connecting them with their fans.

Hosted by Johnny Orlando, a two-time Best Canadian Act regional winner himself, this Facebook Live award show put a deserving spotlight on these amazing regional winning artists.

The show succeeded as a celebration of global music as a result of Johnny & the participation of all of the winners.  From reggaeton, afrobeat, k-pop to hip-hop, the show exemplified not only geographic and cultural diversity, but diversity in popular music itself.

With an impressive level of access, nearly all of the local winners were able to appear on the show (virtually, in 2020 fashion) to personally speak to the fans watching, commenting & liking – both in English and in their native languages!

Strategy

Throughout the campaign, we tapped into our massive global Facebook audience across our regions with highlights, artist and performance content. In addition, we hosted an exclusive Facebook live event to reveal the MTV EMA Best Local Act winners leading into the main linear show.

Our strategy and implementation needed to be multi-tiered. This ensured the Best Local Act show met our goals of celebrating global music, highlighting local artists, and engaging fans across regions, cultures and languages.

Results

 

Media

Produced by

MTV International

Links

Entry Credits