ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

MTV's Drag My Dad

Winner in Facebook Partnership

Objective

In partnership with Facebook, our main objective was to create a show hosted by the fabulous Bob the Drag Queen (winner of Ru Paul’s Drag Race Season 8) that could bring families together. Drag My Dad manages to do just that by taking a typical macho, goofy dad and transforming him into the ultimate drag fantasy. The series aims to make viewers laugh, cry, and even re-evaluate their own personal relationships, one falsie at a time.

 

 

Strategy

Throughout each episode, Bob the Drag Queen shows our dad the essentials of becoming a true drag queen from walking in heels to waxing his legs to learning how to tuck. The families featured in the series struggle with universal issues including divorce, acceptance after coming out as LGBTQ+, and differing political views. As Bob guides each family through the drag transformation, he also guides their emotional journey to reconnect by offering advice and a new perspective. It was important for the series to not only have host Bob crack jokes and work his makeover magic, but also to give him a chance to have personal heart to hearts with the families and foster honest, vulnerable moments. 

 

 

Results

The episodes were very well received on Facebook with thousands of fans tuning in each week. At the time of its release, the series gained over 5.7 million views and over 7 million minutes watched on the platform. Each episode started powerful conversations with viewers sharing their own personal struggles in the comments. The dads in each episode were taught to see things from a new perspective, which in turn showed viewers how to do the same. This series goes to show that so many issues can be resolved by opening our minds to new experiences, truly listening to one another… and maybe throwing on a little glitter.

 

Stats:

Drag My Dad (Facebook):

Media

Produced by

ViacomCBS

Links

Entry Credits