ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

DBS PayLah!

Winner in Productivity

Objective

With over 1.8 million users, DBS PayLah! is one of DBS’ signature offerings, and since its launch in 2014, PayLah! has enabled DBS to radically transform Singapore’s payments landscape. Today with a preponderance of apps, consumers need to go through the cumbersome effort of having to download & register for an app to fulfill various lifestyle and banking needs. To address this, we launched partner tiles on DBS PayLah! to integrate varied services relevant to customers within one convenient super app. Now, from within their PayLah! app, users can buy travel insurance, book movie tickets, order food delivery, pay bills and transport expenses, browse entertainment and dining offers, make fund transfers and scan to pay for their purchases at more than 180,000 merchants across Singapore.

In line with our vision to help customers ‘Live More, Bank Less”, we integrated the functionalities of our DBS Lifestyle app into DBS PayLah! in October 2020, to enable more than 3.3 million cardholders to enjoy personalised credit and debit cards services and conduct personalised contextualised lifestyle offerings, as well as manage more everyday transactional needs seamlessly all within one app. These offerings, enabled by the bank’s technology and intelligent banking capabilities, provide our consumers with both unparalleled convenience and empowerment to make the best choices for their lives.

Strategy

The following features were built as functionalities to address customers’ needs, create an improved customer experience and help improve productivity:

Partner Tiles: In 2020 we on boarded several key ecosystem partners on to PayLah! as partner tiles on the DBS PayLah! homepage. This feature allows our users to access & complete various services e.g. ordering a taxi, paying taxes & bills, ordering food delivery seamlessly within PayLah! without having to download or register for any additional apps (see attached image Taxi 1 for an exemplar). In addition to these, in response to the Covid-19 pandemic, we partnered with Temasek Foundation on its “Stay Prepared StayMasked” initiative which allowed consumers to get all details on where and how they could collect their complimentary masks as well as order and pay for additional face masks via PayLah!. With partner tiles our users no longer need to go through the effort of downloading multiple apps as they can enjoy the convenience of having various services within reach via one app.

Personalised Card Deals (see attached carddeals.jpg for exemplar): The app recommends personalised and exclusive offers to customers based on their locations/proximity, past spending history, etc.  Advanced Machine Learning models have been implemented to make the offers relevant for the customer, taking into consideration their merchant preferences and so on. With this feature, customers no longer need to spend time searching through a plethora of card deals to find the ones most relevant to them.

Personalised Spend Tracker (see attached spend&winpromo.jpg for exemplar): Spend & win promotions are tailored based on customers past spend behavior and the spend goals are personalized. With this feature, it provides greater transparency and elimination of several pain points of participating in bank promotions. Customers can now check how many registration slots are left, join promotions curated especially for them, receive only relevant messages, track their spend progress and be rewarded with prizes instantly when they meet their goals.  

Instant Rewards Redemption (see attached offsetspend.jpg for exemplar): This feature enables flexibility and convenience for customers to use their DBS points to offset recent purchases instantly, anywhere, anytime. Previously, customers were limited to redeeming items off the rewards catalogue. Now, they can use their DBS rewards points to redeem for virtually any of their past purchases.

Apps are now an integral part of our daily micro-moments and the DBS PayLah! app has enabled DBS to build a deeper relationship with our customers. It has helped us create a strong proposition to differentiate ourselves from other similar apps in the industry by providing a personalised experience for each individual customer throughout the entire customer journey.  

Results

DBS continues to see high adoption and usage of its digital banking services since the onset of Covid-19, as Singaporeans are not only shifting to, but also sticking with, their mobile phones and online platforms for everyday payment and banking needs.

Media

Video for DBS PayLah!

Produced by

DBS Bank

Links