ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

In The Know

Gold Distinction in Remote Production

Objective

We wanted to continue to improve the lives of our Gen Z audience by amplifying unheard voices. We measure how we’re doing this by assessing views, site visits, and by painstakingly documenting what we consider positive impact. 
 

Strategy

Before Covid-19 hit, we made the strategic decision to push forward on all of the 2020 initiatives we’d planned with the understanding that our content might look different than we’d intended, but maintaining the expectation that our audience still has an appetite for fresh content. Our earliest experimentation was a series of remote originals around In The Know At Home, a special section of the site that was specifically around quarantine DIYs, wellness/anti-anxiety, and WFH hacks. It quickly became clear that our remote techniques could be used for all content, including content on Pride , Latinx Heritage Month, and our Disability initiative. We also launched an advice series (Group Chat) using our own team members.  Additionally we delivered on a campaign sold pre-pandemic to the US Census  (Animation & Live-Action) employing remote production on four original branded videos. Pre-pandemic, production was meant to take place with live-action talent shots in a studio. We were able to quickly adjust our production-style from in-studio to a remote style of product by adjusting our storytelling to an animated style of video. We also managed to innovate our live-action storyline by adapting the “zoom-like” style of video and using remote influencers. 
 

Results

We exceeded our output goals every month. We quickly generated new in-home formats featuring our editors, including ITK Tried It, ITK’s Pretty Beautiful, and Behind The Stream. Since March 2020, our content has generated over 9 billion cross-channel views.
 Some powerful examples of positive impact from our videos include new franchise Good Vibes, highlighting unique ways to spread joy. A young couple took us as they grocery shopped for elderly neighbors at the height of the pandemic; a young man, worried about hospital workers’ immune systems, drove across NYC to deliver them fresh oranges; and our producers filmed innovative DIY projects that inspired viewers to tackle their own at-home projects.
We regularly hear back from changemakers we’ve spotlighted. After our Zoom interview with a woman who provides bookbags and mental health services to kids in the Dominican Republic, she saw a dramatic increase in support.
The intimacy of subjects recording from their own homes created lengthier, more revealing interviews. A challenging but rewarding interview with two brothers, one of whom has Down syndrome, required multiple attempts, but the flexibility of allowing someone with disabilities to be comfortable and speak on his own time made all the difference.
 

Media

Produced by

In The Know

Link