ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

RE/MAX "Miracle Masks" to benefit Children's Miracle Network Hospitals

Finalist in Real Estate

Audience Honor in Real Estate

Objective

Since 1992, RE/MAX Affiliates have raised millions of dollars to support Children’s Miracle Network Hospitals through the Miracle Home Program and fundraising events. Agents have shown that they’re always willing to support sick and injured kids in their time of need, and the COVID-19 pandemic is no different. The pandemic has presented several challenges for CMN Hospitals, including hospitals reporting they’ve lost an average of $67 million of revenue since the pandemic began (as of Q2 2020). RE/MAX saw an opportunity to help fill this critical funding gap while also increasing awareness of their charitable partnership. Although RE/MAX has been supporting CMN Hospitals for more than 28 years, there remains relatively low consumer awareness of the partnership.

The goal of the #MiracleMasks campaign was to build a connection with consumers by highlighting the ongoing support that RE/MAX agents provide kids at CMN Hospitals. The campaign would leverage social media voting to engage consumers and allow them to actively participate in the project. A fundraising component would help make up for the loss of funding experienced by children's hospitals since the pandemic began. 

While people are wearing masks to protect themselves and others against COVID-19, masks are commonplace for kids undergoing treatment in a hospital. RE/MAX Miracle Masks were created to protect those most vulnerable in the community. These masks stand out from other masks as they feature hand-drawn original artwork created by Children's Miracle Network Hospital Champions, as voted on by social media followers.

Strategy

The RE/MAX Social Media Team executed the campaign through four different launch periods in Q4 2020:

The collaboration between in-house RE/MAX LLC departments as well as Camp+King made this a uniquely well-executed campaign. By inviting consumers to actively participate in the campaign through voting and by leveraging the reach of key influencers, "Miracle Masks" successfully met the objective to increase consumer awareness of the RE/MAX + Children's Miracle Network partnership. By the end of the campaign, more than $17,000 had been raised for CMN Hospitals, fulfilling the campaign goal to help fill funding gaps created by the COVID-19 pandemic.

Results

Supporting statistics on the launch of the Miracle Masks campaign:

Media

Video for RE/MAX "Miracle Masks" to benefit Children's Miracle Network Hospitals

Produced by

RE/MAX LLC, Camp + King, BlinkSwag, Children's Miracle Network Hospitals

Links

Entry Credits