ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Class of 2020

Finalist in Filter/Lens

Audience Honor in Filter/Lens

Objective

In 2020, the COVID-19 pandemic and social distancing led to cancelation of pretty much all in-person events. Among those were high school and college graduations. The traditional ceremonies mark an important milestone in the life of students and signify hard-earned achievements. The graduates, eagerly awaiting the completion of their programs, were heartbroken to find out that they wouldn’t be able to walk across the stage. 

The Florida Lottery is a state government agency that offers Lottery games to provide fun and excitement to those who play. The Florida Lottery’s sole mission is to enhance public education in the State of Florida through the transfer of revenues from the sale of Lottery tickets - the organization has donated more than $38 billion to education and sent over 880,000 scholars to college. PPK partnered with the Florida Lottery to allow the class of 2020 to celebrate the academic achievements they worked so hard for, despite the hardships and limitations of the global pandemic.

Strategy

The Bright Futures Scholarship program, primarily funded by the Florida Lottery, brings higher education to students from all walks of life, some of which are first-generation college graduates. In the same spirit, we believe that every student deserves to celebrate their graduation. To work around the restrictions caused by the global pandemic, we decided to take the graduation ceremonies into the augmented reality space and develop the AR filter CLASS OF 2020. We wanted to allow every scholar the opportunity to “walk” across the graduation stage, even if it was a virtual one in the safety of their own homes.

Results

Launched on Facebook and Instagram during the graduation season in April, the filter reached hundreds of thousands of people. Over 18,000 students accessed the filter to record their graduation selfies, share them with the community, and celebrate their academic achievements with their peers. Through clever use of technology, the Florida Lottery managed to champion education once again, while thousands of graduates got a chance to recognize their hard work and make well-deserved memories.

Media

Video for Class of 2020

Produced by

PPK, The Florida Lottery

Entry Credits