THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
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Campaign by Diverse-Owned Businesses
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Global Campaign
Integrated Campaign
Launch Campaign
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Local Campaign
Mobile Campaign
Multi-Platform Campaign
Rebrand Campaign
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Regional Campaign
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Social Good Campaign
Content and Media
Blog & Micro-blog
Branded Content
Branded Series
Clapback
Contest or Promotion
Data Visualization
Email
NEW!
Emojis
Filter/Lens
Hashtag
Meme & GIFs
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Micro-site
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Native Advertising
Single Post or Activation
User-Generated Content
Voice
Design
Animation
Art Direction
Brand Identity
Brand Redesign
Graphic Art
Images
Sound
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UX/UI
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Industry
Auto
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Financial Services
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Food & Beverage
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News & Media
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Pets & Animals
Pharma & Healthcare
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Sports
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Television
Travel & Tourism
Wine, Beer & Spirits
Influencer & Celebrity Partnership
Emerging Platform Partnership
Facebook Partnership
Instagram Partnership
Multi-Platform Partnership
TikTok Partnership
Twitter Patnership
YouTube Partnership
Metaverse
Artificial Intelligence
Extended Reality
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Immersive
Interactive Content
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NFTs
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Overall Presence
Facebook Presence
Instagram Presence
Instant Message Presence
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LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
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TikTok Presence
Twitter Presence
YouTube Presence
Single Platform
Facebook
Instagram
LinkedIn
Other Platform
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TikTok
Twitter
YouTube
Strategy & Engagement
Brand Partnership
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Call to Action
Chatbots
Community Management
Creative Use of Technology
Customer Service
Earned Media
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Employee Engagement
Event & Experiential
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Fundraising
Gamification
Globalization
Humor
Innovative Media Buying Strategy
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Insights & Trends
Integration with Live Television
LGBTQ Community Engagement
Localization
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
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Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
Search
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Shopping
Storytelling
Takeovers
Podcast
Art & Culture Podcast
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Branded Podcast
Comedy Podcast
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News & Politics Podcast
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Other Podcast Genres
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Podcast Mini Series
Science & Technology Podcast
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Sports & Health Podcast
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True Crime & Documentary Podcast
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Video
360 Video
Animal Video
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Comedy Video
Dance Video
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Featurette or Behind The Scenes Video
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Instructional Video
Live Event Coverage
Live Video
Long Form Video
Medium-Length Video
Product Feature Video
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Short Form Video
Stories
Unboxing Video
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Vertical Video
Video Ad
Video Series
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From the 13th Annual Shorty Awards
Best use of a Filter/Lens
This award honors those most effective and creative use of filters or lenses by a brand, agency or organization.
See previous winners and honorees here.
Winner
Filter/Lens
winner
Walmart #UnwrapTheDeals - Bringing Black Friday to TikTok
In a year when most in-person events turned digital, Walmart was faced with the unique opportunity …
Finalists
Filter/Lens
finalist
gold honor
H-E-B helps Texas Holiday Even Brighter through AR innovation
2020 was tough but the Texas spirit is tougher and there's nothing more Texan than H-E-B, a beloved…
Filter/Lens
finalist
2020 iHeartCountry Festival Tour Bus Challenge Instagram Filter
With fans unable to celebrate the 2020 iHeartCountry Festival in Austin, TX this year, iHeartRadio …
Filter/Lens
finalist
5G Face
The holidays are a critical sales period for Verizon. This year was especially important as the hol…
Filter/Lens
finalist
Celebrating Holi - Wherever You Are
For a consumer entering the internet today in India with a multitude of apps to choose from - Faceb…
Filter/Lens
finalist
audience honor
Class of 2020
In 2020, the COVID-19 pandemic and social distancing led to cancelation of pretty much all in-perso…
Filter/Lens
finalist
Nickelodeon's The Astronauts: Snapchat AR Lens
Nickelodeon’s new scripted series The Astronauts follows five kids on an epic journey through space…
Filter/Lens
finalist
Wunnascopes
Astrology served as the main theme throughout Gunna’s Wunna album release. With the intent to conne…
Nominees
Filter/Lens
finalist
2020 iHeartCountry Festival Tour Bus Challenge Instagram Filter
With fans unable to celebrate the 2020 iHeartCountry Festival in Austin, TX this year, iHeartRadio …
Filter/Lens
finalist
5G Face
The holidays are a critical sales period for Verizon. This year was especially important as the hol…
Filter/Lens
finalist
Celebrating Holi - Wherever You Are
For a consumer entering the internet today in India with a multitude of apps to choose from - Faceb…
Filter/Lens
finalist
audience honor
Class of 2020
In 2020, the COVID-19 pandemic and social distancing led to cancelation of pretty much all in-perso…
Filter/Lens
finalist
gold honor
H-E-B helps Texas Holiday Even Brighter through AR innovation
2020 was tough but the Texas spirit is tougher and there's nothing more Texan than H-E-B, a beloved…
Filter/Lens
MTV's Jersey Shore Family Vacation - "Which Are You?" Lens
The “Which Are You?” Instagram lens was created to tap into the popular trend on the platform and i…
Filter/Lens
Motherland Snapchat Lens
Set in an alternate America where witches ended their persecution by cutting a deal with the govern…
Filter/Lens
finalist
Nickelodeon's The Astronauts: Snapchat AR Lens
Nickelodeon’s new scripted series The Astronauts follows five kids on an epic journey through space…
Filter/Lens
Obsess Together
In a year full of 😱😱😱, we wanted to bring some 🎉🎉🎉 by highlighting Facebook Groups that use our pla…
Filter/Lens
PAW Patrol's Mission Kraft Mac & Cheese Shapes!
Mealtime can be a tricky time of day for families, particularly during the never-ending #stayathome…
Filter/Lens
The Croods: A New Age AR Lenses
Following the success of Trolls World Tour, Home Brew reunited with DreamWorks for their theatrical…
Filter/Lens
The Ocean League
The Ocean Agency (non-profit) teamed up with UN Environment Programme and Adobe to develop a c…
Filter/Lens
The Umbrella Academy: Choose Your Fighter Interactive Filter
As the Hargreeves siblings are all too familiar with in The Umbrella Academy, time travel is very m…
Filter/Lens
VH1's RuPaul’s Drag Race Vegas Revue: Queen Slot Machine
With every season of Drag Race our social strategy involves giving fans as many new and uniquely ta…
Filter/Lens
winner
Walmart #UnwrapTheDeals - Bringing Black Friday to TikTok
In a year when most in-person events turned digital, Walmart was faced with the unique opportunity …
Filter/Lens
finalist
Wunnascopes
Astrology served as the main theme throughout Gunna’s Wunna album release. With the intent to conne…
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