THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 13th Annual Shorty Awards Best use of a Filter/Lens

This award honors those most effective and creative use of filters or lenses by a brand, agency or organization.

See previous winners and honorees here.

Winner

Filter/Lens
winner
Walmart #UnwrapTheDeals - Bringing Black Friday to TikTok
In a year when most in-person events turned digital, Walmart was faced with the unique opportunity …

Finalists

Filter/Lens
finalist
gold honor
H-E-B helps Texas Holiday Even Brighter through AR innovation
2020 was tough but the Texas spirit is tougher and there's nothing more Texan than H-E-B, a beloved…
Filter/Lens
finalist
2020 iHeartCountry Festival Tour Bus Challenge Instagram Filter
With fans unable to celebrate the 2020 iHeartCountry Festival in Austin, TX this year, iHeartRadio …
Filter/Lens
finalist
5G Face
The holidays are a critical sales period for Verizon. This year was especially important as the hol…
Filter/Lens
finalist
Celebrating Holi - Wherever You Are
For a consumer entering the internet today in India with a multitude of apps to choose from - Faceb…
Filter/Lens
finalist
audience honor
Class of 2020
In 2020, the COVID-19 pandemic and social distancing led to cancelation of pretty much all in-perso…
Filter/Lens
finalist
Nickelodeon's The Astronauts: Snapchat AR Lens
Nickelodeon’s new scripted series The Astronauts follows five kids on an epic journey through space…
Filter/Lens
finalist
Wunnascopes
Astrology served as the main theme throughout Gunna’s Wunna album release. With the intent to conne…

Nominees

Filter/Lens
MTV's Jersey Shore Family Vacation - "Which Are You?" Lens
The “Which Are You?” Instagram lens was created to tap into the popular trend on the platform and i…
Filter/Lens
Motherland Snapchat Lens
Set in an alternate America where witches ended their persecution by cutting a deal with the govern…
Filter/Lens
Obsess Together
In a year full of 😱😱😱, we wanted to bring some 🎉🎉🎉 by highlighting Facebook Groups that use our pla…
Filter/Lens
PAW Patrol's Mission Kraft Mac & Cheese Shapes!
Mealtime can be a tricky time of day for families, particularly during the never-ending #stayathome…
Filter/Lens
The Croods: A New Age AR Lenses
Following the success of Trolls World Tour, Home Brew reunited with DreamWorks for their theatrical…
Filter/Lens
The Ocean League
  The Ocean Agency (non-profit) teamed up with UN Environment Programme and Adobe to develop a c…
Filter/Lens
The Umbrella Academy: Choose Your Fighter Interactive Filter
As the Hargreeves siblings are all too familiar with in The Umbrella Academy, time travel is very m…
Filter/Lens
VH1's RuPaul’s Drag Race Vegas Revue: Queen Slot Machine
With every season of Drag Race our social strategy involves giving fans as many new and uniquely ta…