Best use of a Filter/Lens in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best use of a Filter/Lens

This award honors those most effective and creative use of filters or lenses by a brand, agency or organization.

See previous winners and honorees here.

Finalists

H-E-B helps Texas Holiday Even Brighter through AR innovation

2020 was tough but the Texas spirit is tougher and there's nothing more Texan than H-E-B, a beloved grocery store brand focused on making the lives of Texans better since 1905. As the holiday season grew…

2020 iHeartCountry Festival Tour Bus Challenge Instagram Filter

With fans unable to celebrate the 2020 iHeartCountry Festival in Austin, TX this year, iHeartRadio had to reimagine a way to connect them with their favorite country stars like never before. iHeartRadio …

The holidays are a critical sales period for Verizon. This year was especially important as the holiday season kicked off on the heels of our Nationwide 5G announcement. We needed to get people to up…

Celebrating Holi - Wherever You Are

For a consumer entering the internet today in India with a multitude of apps to choose from - Facebook has to compete with newer apps that are singular in purpose, simple to use, and provide tangible val…

In 2020, the COVID-19 pandemic and social distancing led to cancelation of pretty much all in-person events. Among those were high school and college graduations. The traditional ceremonies mark an impor…

Nickelodeon's The Astronauts: Snapchat AR Lens

Nickelodeon’s new scripted series The Astronauts follows five kids on an epic journey through space. The main objective was to build excitement and awareness for the show premiere by giving users an inno…

Walmart #UnwrapTheDeals - Bringing Black Friday to TikTok

In a year when most in-person events turned digital, Walmart was faced with the unique opportunity to transform the biggest shopping day of the year into an e-commerce-focused experience. So, instead of …

Astrology served as the main theme throughout Gunna’s Wunna album release. With the intent to connect Gunna to astrology, Wunnascope, a highly engaging fan experience with a unique spin on astrology thro…

Nominees

MTV's Jersey Shore Family Vacation - "Which Are You?" Lens

The “Which Are You?” Instagram lens was created to tap into the popular trend on the platform and increase social chatter about Jersey Shore Family Vacation prior to a new season premiere. It was also in…

Motherland Snapchat Lens

Set in an alternate America where witches ended their persecution by cutting a deal with the government to fight for the country, Motherland: Fort Salem follows three young women from training to deploym…

Obsess Together

In a year full of 😱😱😱, we wanted to bring some 🎉🎉🎉 by highlighting Facebook Groups that use our platform to create their own happy place.

PAW Patrol's Mission Kraft Mac & Cheese Shapes!

Mealtime can be a tricky time of day for families, particularly during the never-ending #stayathome COVID-era. The days all seem to mesh together and everyone, including the kids, start to go a little st…

The Croods: A New Age AR Lenses

Following the success of Trolls World Tour, Home Brew reunited with DreamWorks for their theatrical and PVOD release of The Croods: A New Age. Our creative campaign showcased the expanded environment, ne…

The Ocean League

The Ocean Agency (non-profit) teamed up with UN Environment Programme and Adobe to develop a campaign using creativity, technology, and powerful partnerships that could raise awareness about the cri…

The Umbrella Academy: Choose Your Fighter Interactive Filter

As the Hargreeves siblings are all too familiar with in The Umbrella Academy, time travel is very messy...and you're bound to experience some changes. We wanted to give fans an up close and personal look…

VH1's RuPaul’s Drag Race Vegas Revue: Queen Slot Machine

With every season of Drag Race our social strategy involves giving fans as many new and uniquely tailored elements as possible. To promote the premiere of new series RuPaul’s Drag Race Vegas Revue we lea…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!