ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best use of a Filter/Lens

This award honors those most effective and creative use of filters or lenses by a brand, agency or organization.

See previous winners and honorees here.

Winner

Filter/Lens
winner
Walmart #UnwrapTheDeals - Bringing Black Friday to TikTok
In a year when most in-person events turned digital, Walmart was faced with the unique opportunity to transform the biggest shopping day of the year into an e-commerce-focused experience. So, instead of one day of super sales, we turned Black Friday into Deals For Days—allowing our customers to shop Black Friday-level deals all November long. O…

Finalists

Filter/Lens
finalist
gold
H-E-B helps Texas Holiday Even Brighter through AR innovation
2020 was tough but the Texas spirit is tougher and there's nothing more Texan than H-E-B, a beloved grocery store brand focused on making the lives of Texans better since 1905. As the holiday season grew near, H-E-B was determined to be the literal light at the end of the tunnel, helping, inspiring and empowering Texans to "Holiday Even Brighter".…
Filter/Lens
finalist
2020 iHeartCountry Festival Tour Bus Challenge Instagram Filter
With fans unable to celebrate the 2020 iHeartCountry Festival in Austin, TX this year, iHeartRadio had to reimagine a way to connect them with their favorite country stars like never before. iHeartRadio decided to embrace new technology and partner with the digital agency, AliveNow, to create a gamified Instagram filter. By taking this approach, f…
Filter/Lens
finalist
5G Face
The holidays are a critical sales period for Verizon. This year was especially important as the holiday season kicked off on the heels of our Nationwide 5G announcement.  We needed to get people to upgrade to a 5G phone. But how could we convince people to gift this brand-new technology to their loved ones when they didn’t know a ton about i…
Filter/Lens
finalist
Celebrating Holi - Wherever You Are
For a consumer entering the internet today in India with a multitude of apps to choose from - Facebook has to compete with newer apps that are singular in purpose, simple to use, and provide tangible value with instant gratification. In this environment, even though the awareness of Facebook is high, its value is obscured, and we are not top of mi…
Filter/Lens
finalist
audience
Class of 2020
In 2020, the COVID-19 pandemic and social distancing led to cancelation of pretty much all in-person events. Among those were high school and college graduations. The traditional ceremonies mark an important milestone in the life of students and signify hard-earned achievements. The graduates, eagerly awaiting the completion of their programs, wer…
Filter/Lens
finalist
Nickelodeon's The Astronauts: Snapchat AR Lens
Nickelodeon’s new scripted series The Astronauts follows five kids on an epic journey through space. The main objective was to build excitement and awareness for the show premiere by giving users an innovative way to experience the world of The Astronauts on Snapchat. The top KPI for the AR lens was time spent, with the additional goal of creating…
Filter/Lens
finalist
Wunnascopes
Astrology served as the main theme throughout Gunna’s Wunna album release. With the intent to connect Gunna to astrology, Wunnascope, a highly engaging fan experience with a unique spin on astrology through the lens of Hip Hop’s biggest artist, Gunna, was created to bridge the two. The aim of Wunnascope was to create a unique fan experience that w…

Nominees

Filter/Lens
MTV's Jersey Shore Family Vacation - "Which Are You?" Lens
The “Which Are You?” Instagram lens was created to tap into the popular trend on the platform and increase social chatter about Jersey Shore Family Vacation prior to a new season premiere. It was also intended as a shareable experience between our brand, our cast, and our fans -- as everyone shared their results on social media.    
Filter/Lens
Motherland Snapchat Lens
Set in an alternate America where witches ended their persecution by cutting a deal with the government to fight for the country, Motherland: Fort Salem follows three young women from training to deployment, as they fight terrorist threats with supernatural tactics.  Positioning the show as epic & empowering with strong female narratives, Freeform used uniq…
Filter/Lens
Obsess Together
In a year full of 😱😱😱, we wanted to bring some 🎉🎉🎉 by highlighting Facebook Groups that use our platform to create their own happy place.
Filter/Lens
PAW Patrol's Mission Kraft Mac & Cheese Shapes!
Mealtime can be a tricky time of day for families, particularly during the never-ending #stayathome COVID-era. The days all seem to mesh together and everyone, including the kids, start to go a little stir-crazy. Seeing this, Nickelodeon and Kraft Mac and Cheese Shapes joined forces to spark mealtime fun for families at home, with the overarching goal of bu…
Filter/Lens
The Croods: A New Age AR Lenses
Following the success of Trolls World Tour, Home Brew reunited with DreamWorks for their theatrical and PVOD release of The Croods: A New Age. Our creative campaign showcased the expanded environment, new creatures and family, and witty humor, emphasizing the narrative while continuing to highlight fan-favorite characters from the first film.
Filter/Lens
The Ocean League
  The Ocean Agency (non-profit) teamed up with UN Environment Programme and Adobe to develop a campaign using creativity, technology, and powerful partnerships that could raise awareness about the crisis facing the ocean and inspire the support necessary to help fast-track ocean conservation and climate action. We launched The Ocean League campaign in…
Filter/Lens
The Umbrella Academy: Choose Your Fighter Interactive Filter
As the Hargreeves siblings are all too familiar with in The Umbrella Academy, time travel is very messy...and you're bound to experience some changes. We wanted to give fans an up close and personal look at exactly what unexpected effects time travel may have  – like... new found super powers, perhaps?  Our goal was simple: give fans an interactive oppor…
Filter/Lens
VH1's RuPaul’s Drag Race Vegas Revue: Queen Slot Machine
With every season of Drag Race our social strategy involves giving fans as many new and uniquely tailored elements as possible. To promote the premiere of new series RuPaul’s Drag Race Vegas Revue we leaned into the viral Instagram randomizer/spinner trend with a custom version of our own. The lens cycled through the cast of queens, landing on one at random…