THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Of the year

Large Agency of the Year Large Brand of the Year Large Non-profit of the Year Mid-sized Agency of the Year Mid-sized Brand of the Year Mid-sized Non-profit of the Year Small Agency of the Year Small Brand of the Year Small Non-profit of the Year

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse Presence NEW! Discord Presence NEW! Emerging Platform Presence NEW! Facebook Messenger Presence NEW! Facebook Presence Instagram Presence LinkedIn Presence NEW! Multi-Platform Presence NEW! Pinterest Presence NEW! Reddit Presence NEW! Snapchat Presence TikTok Presence Triller Presence NEW! Tumblr Presence NEW! Twitch Presence NEW! Twitter Presence WeChat Presence NEW! Weibo Presence NEW! WhatsApp Presence NEW! YouTube Presence

Influencer & Celebrity Brand Partnership

Emerging Platform Partnership NEW! Facebook Partnership Instagram Partnership Multi-Platform Partnership Snapchat Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 13th Annual Shorty Awards Best use of a Filter/Lens

This award honors those most effective and creative use of filters or lenses by a brand, agency or organization.

See previous winners and honorees here.

Winner

Filter/Lens
winner
Walmart #UnwrapTheDeals - Bringing Black Friday to TikTok
In a year when most in-person events turned digital, Walmart was faced with the unique opportunity …

Finalists

Filter/Lens
finalist
gold honor
H-E-B helps Texas Holiday Even Brighter through AR innovation
2020 was tough but the Texas spirit is tougher and there's nothing more Texan than H-E-B, a beloved…
Filter/Lens
finalist
2020 iHeartCountry Festival Tour Bus Challenge Instagram Filter
With fans unable to celebrate the 2020 iHeartCountry Festival in Austin, TX this year, iHeartRadio …
Filter/Lens
finalist
5G Face
The holidays are a critical sales period for Verizon. This year was especially important as the hol…
Filter/Lens
finalist
Celebrating Holi - Wherever You Are
For a consumer entering the internet today in India with a multitude of apps to choose from - Faceb…
Filter/Lens
finalist
audience honor
Class of 2020
In 2020, the COVID-19 pandemic and social distancing led to cancelation of pretty much all in-perso…
Filter/Lens
finalist
Nickelodeon's The Astronauts: Snapchat AR Lens
Nickelodeon’s new scripted series The Astronauts follows five kids on an epic journey through space…
Filter/Lens
finalist
Wunnascopes
Astrology served as the main theme throughout Gunna’s Wunna album release. With the intent to conne…

Nominees

Filter/Lens
finalist
2020 iHeartCountry Festival Tour Bus Challenge Instagram Filter
With fans unable to celebrate the 2020 iHeartCountry Festival in Austin, TX this year, iHeartRadio …
Filter/Lens
finalist
5G Face
The holidays are a critical sales period for Verizon. This year was especially important as the hol…
Filter/Lens
finalist
Celebrating Holi - Wherever You Are
For a consumer entering the internet today in India with a multitude of apps to choose from - Faceb…
Filter/Lens
finalist
audience honor
Class of 2020
In 2020, the COVID-19 pandemic and social distancing led to cancelation of pretty much all in-perso…
Filter/Lens
finalist
gold honor
H-E-B helps Texas Holiday Even Brighter through AR innovation
2020 was tough but the Texas spirit is tougher and there's nothing more Texan than H-E-B, a beloved…
Filter/Lens
MTV's Jersey Shore Family Vacation - "Which Are You?" Lens
The “Which Are You?” Instagram lens was created to tap into the popular trend on the platform and i…
Filter/Lens
Motherland Snapchat Lens
Set in an alternate America where witches ended their persecution by cutting a deal with the govern…
Filter/Lens
finalist
Nickelodeon's The Astronauts: Snapchat AR Lens
Nickelodeon’s new scripted series The Astronauts follows five kids on an epic journey through space…
Filter/Lens
Obsess Together
In a year full of 😱😱😱, we wanted to bring some 🎉🎉🎉 by highlighting Facebook Groups that use our pla…
Filter/Lens
PAW Patrol's Mission Kraft Mac & Cheese Shapes!
Mealtime can be a tricky time of day for families, particularly during the never-ending #stayathome…
Filter/Lens
The Croods: A New Age AR Lenses
Following the success of Trolls World Tour, Home Brew reunited with DreamWorks for their theatrical…
Filter/Lens
The Ocean League
  The Ocean Agency (non-profit) teamed up with UN Environment Programme and Adobe to develop a c…
Filter/Lens
The Umbrella Academy: Choose Your Fighter Interactive Filter
As the Hargreeves siblings are all too familiar with in The Umbrella Academy, time travel is very m…
Filter/Lens
VH1's RuPaul’s Drag Race Vegas Revue: Queen Slot Machine
With every season of Drag Race our social strategy involves giving fans as many new and uniquely ta…
Filter/Lens
winner
Walmart #UnwrapTheDeals - Bringing Black Friday to TikTok
In a year when most in-person events turned digital, Walmart was faced with the unique opportunity …
Filter/Lens
finalist
Wunnascopes
Astrology served as the main theme throughout Gunna’s Wunna album release. With the intent to conne…