THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 13th Annual Shorty Awards Best use of a Filter/Lens

This award honors those most effective and creative use of filters or lenses by a brand, agency or organization.

See previous winners and honorees here.

Winner

Filter/Lens
winner
Walmart #UnwrapTheDeals - Bringing Black Friday to TikTok
In a year when most in-person events turned digital, Walmart was faced with the unique opportunity …

Finalists

Filter/Lens
finalist
gold honor
H-E-B helps Texas Holiday Even Brighter through AR innovation
2020 was tough but the Texas spirit is tougher and there's nothing more Texan than H-E-B, a beloved…
Filter/Lens
finalist
2020 iHeartCountry Festival Tour Bus Challenge Instagram Filter
With fans unable to celebrate the 2020 iHeartCountry Festival in Austin, TX this year, iHeartRadio …
Filter/Lens
finalist
5G Face
The holidays are a critical sales period for Verizon. This year was especially important as the hol…
Filter/Lens
finalist
Celebrating Holi - Wherever You Are
For a consumer entering the internet today in India with a multitude of apps to choose from - Faceb…
Filter/Lens
finalist
audience honor
Class of 2020
In 2020, the COVID-19 pandemic and social distancing led to cancelation of pretty much all in-perso…
Filter/Lens
finalist
Nickelodeon's The Astronauts: Snapchat AR Lens
Nickelodeon’s new scripted series The Astronauts follows five kids on an epic journey through space…
Filter/Lens
finalist
Wunnascopes
Astrology served as the main theme throughout Gunna’s Wunna album release. With the intent to conne…

Nominees

Filter/Lens
finalist
2020 iHeartCountry Festival Tour Bus Challenge Instagram Filter
With fans unable to celebrate the 2020 iHeartCountry Festival in Austin, TX this year, iHeartRadio …
Filter/Lens
finalist
5G Face
The holidays are a critical sales period for Verizon. This year was especially important as the hol…
Filter/Lens
finalist
Celebrating Holi - Wherever You Are
For a consumer entering the internet today in India with a multitude of apps to choose from - Faceb…
Filter/Lens
finalist
audience honor
Class of 2020
In 2020, the COVID-19 pandemic and social distancing led to cancelation of pretty much all in-perso…
Filter/Lens
finalist
gold honor
H-E-B helps Texas Holiday Even Brighter through AR innovation
2020 was tough but the Texas spirit is tougher and there's nothing more Texan than H-E-B, a beloved…
Filter/Lens
MTV's Jersey Shore Family Vacation - "Which Are You?" Lens
The “Which Are You?” Instagram lens was created to tap into the popular trend on the platform and i…
Filter/Lens
Motherland Snapchat Lens
Set in an alternate America where witches ended their persecution by cutting a deal with the govern…
Filter/Lens
finalist
Nickelodeon's The Astronauts: Snapchat AR Lens
Nickelodeon’s new scripted series The Astronauts follows five kids on an epic journey through space…
Filter/Lens
Obsess Together
In a year full of 😱😱😱, we wanted to bring some 🎉🎉🎉 by highlighting Facebook Groups that use our pla…
Filter/Lens
PAW Patrol's Mission Kraft Mac & Cheese Shapes!
Mealtime can be a tricky time of day for families, particularly during the never-ending #stayathome…
Filter/Lens
The Croods: A New Age AR Lenses
Following the success of Trolls World Tour, Home Brew reunited with DreamWorks for their theatrical…
Filter/Lens
The Ocean League
  The Ocean Agency (non-profit) teamed up with UN Environment Programme and Adobe to develop a c…
Filter/Lens
The Umbrella Academy: Choose Your Fighter Interactive Filter
As the Hargreeves siblings are all too familiar with in The Umbrella Academy, time travel is very m…
Filter/Lens
VH1's RuPaul’s Drag Race Vegas Revue: Queen Slot Machine
With every season of Drag Race our social strategy involves giving fans as many new and uniquely ta…
Filter/Lens
winner
Walmart #UnwrapTheDeals - Bringing Black Friday to TikTok
In a year when most in-person events turned digital, Walmart was faced with the unique opportunity …
Filter/Lens
finalist
Wunnascopes
Astrology served as the main theme throughout Gunna’s Wunna album release. With the intent to conne…