Best use of a Filter/Lens in Social Media - Shorty Awards

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 13th Annual Shorty Awards Best use of a Filter/Lens

This award honors those most effective and creative use of filters or lenses by a brand, agency or organization.

See previous winners and honorees here.

Winner

Walmart #UnwrapTheDeals - Bringing Black Friday to TikTok

In a year when most in-person events turned digital, Walmart was faced with the unique opportunity to transform the biggest shopping day of the year into an e-commerce-focused experience. So, instead of one day of super sales, we turned Black Friday into Deals For Days—allowing our customers to shop Black Friday-level deals all November long. O…

Finalists

H-E-B helps Texas Holiday Even Brighter through AR innovation

2020 was tough but the Texas spirit is tougher and there's nothing more Texan than H-E-B, a beloved grocery store brand focused on making the lives of Texans better since 1905. As the holiday season grew near, H-E-B was determined to be the literal light at the end of the tunnel, helping, inspiring and empowering Texans to "Holiday Even Brighter".…

2020 iHeartCountry Festival Tour Bus Challenge Instagram Filter

With fans unable to celebrate the 2020 iHeartCountry Festival in Austin, TX this year, iHeartRadio had to reimagine a way to connect them with their favorite country stars like never before. iHeartRadio decided to embrace new technology and partner with the digital agency, AliveNow, to create a gamified Instagram filter. By taking this approach, f…

The holidays are a critical sales period for Verizon. This year was especially important as the holiday season kicked off on the heels of our Nationwide 5G announcement. We needed to get people to upgrade to a 5G phone. But how could we convince people to gift this brand-new technology to their loved ones when they didn’t know a ton about i…

Celebrating Holi - Wherever You Are

For a consumer entering the internet today in India with a multitude of apps to choose from - Facebook has to compete with newer apps that are singular in purpose, simple to use, and provide tangible value with instant gratification. In this environment, even though the awareness of Facebook is high, its value is obscured, and we are not top of mi…

In 2020, the COVID-19 pandemic and social distancing led to cancelation of pretty much all in-person events. Among those were high school and college graduations. The traditional ceremonies mark an important milestone in the life of students and signify hard-earned achievements. The graduates, eagerly awaiting the completion of their programs, wer…

Nickelodeon's The Astronauts: Snapchat AR Lens

Nickelodeon’s new scripted series The Astronauts follows five kids on an epic journey through space. The main objective was to build excitement and awareness for the show premiere by giving users an innovative way to experience the world of The Astronauts on Snapchat. The top KPI for the AR lens was time spent, with the additional goal of creating…

Astrology served as the main theme throughout Gunna’s Wunna album release. With the intent to connect Gunna to astrology, Wunnascope, a highly engaging fan experience with a unique spin on astrology through the lens of Hip Hop’s biggest artist, Gunna, was created to bridge the two. The aim of Wunnascope was to create a unique fan experience that w…

Nominees

MTV's Jersey Shore Family Vacation - "Which Are You?" Lens

The “Which Are You?” Instagram lens was created to tap into the popular trend on the platform and increase social chatter about Jersey Shore Family Vacation prior to a new season premiere. It was also intended as a shareable experience between our brand, our cast, and our fans -- as everyone shared their results on social media.

Motherland Snapchat Lens

Set in an alternate America where witches ended their persecution by cutting a deal with the government to fight for the country, Motherland: Fort Salem follows three young women from training to deployment, as they fight terrorist threats with supernatural tactics. Positioning the show as epic & empowering with strong female narratives, Freeform used uniq…

Obsess Together

In a year full of 😱😱😱, we wanted to bring some 🎉🎉🎉 by highlighting Facebook Groups that use our platform to create their own happy place.

PAW Patrol's Mission Kraft Mac & Cheese Shapes!

Mealtime can be a tricky time of day for families, particularly during the never-ending #stayathome COVID-era. The days all seem to mesh together and everyone, including the kids, start to go a little stir-crazy. Seeing this, Nickelodeon and Kraft Mac and Cheese Shapes joined forces to spark mealtime fun for families at home, with the overarching goal of bu…

The Croods: A New Age AR Lenses

Following the success of Trolls World Tour, Home Brew reunited with DreamWorks for their theatrical and PVOD release of The Croods: A New Age. Our creative campaign showcased the expanded environment, new creatures and family, and witty humor, emphasizing the narrative while continuing to highlight fan-favorite characters from the first film.

The Ocean League

The Ocean Agency (non-profit) teamed up with UN Environment Programme and Adobe to develop a campaign using creativity, technology, and powerful partnerships that could raise awareness about the crisis facing the ocean and inspire the support necessary to help fast-track ocean conservation and climate action. We launched The Ocean League campaign in…

The Umbrella Academy: Choose Your Fighter Interactive Filter

As the Hargreeves siblings are all too familiar with in The Umbrella Academy, time travel is very messy...and you're bound to experience some changes. We wanted to give fans an up close and personal look at exactly what unexpected effects time travel may have – like... new found super powers, perhaps? Our goal was simple: give fans an interactive oppor…

VH1's RuPaul’s Drag Race Vegas Revue: Queen Slot Machine

With every season of Drag Race our social strategy involves giving fans as many new and uniquely tailored elements as possible. To promote the premiere of new series RuPaul’s Drag Race Vegas Revue we leaned into the viral Instagram randomizer/spinner trend with a custom version of our own. The lens cycled through the cast of queens, landing on one at random…