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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

The Croods: A New Age AR Lenses

Entered in Filter/Lens

Objective

Following the success of Trolls World Tour, Home Brew reunited with DreamWorks for their theatrical and PVOD release of The Croods: A New Age. Our creative campaign showcased the expanded environment, new creatures and family, and witty humor, emphasizing the narrative while continuing to highlight fan-favorite characters from the first film.

Strategy

To modernize the prehistoric world, we built relatable connections and utilized AR technology to immerse fans into an older era with two lenses:

 

Thunder Sisters Lens

In this lens, we brought the thunder as we gave fans their own personal Thunder Sister nickname, complete with glowing face paint.

 

De-Evolution Lens

Using distinguishing features like hair and clothing, we were able to transform fans into their favorite characters from the film.

Results

We eventized the family movie’s holiday release with interactive technology and digital stunts, leading the film to top box office charts at #1 five weeks in a row.

Media

Video for The Croods: A New Age AR Lenses

Produced by

Home Brew Agency, DreamWorks Animation

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!