ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

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Disability Awareness

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Environment

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Grassroots

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Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

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Reddit

Snapchat

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Triller

Tumblr

Twitch

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Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

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Social Engagement

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Community Management

Engagement Tools

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User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

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Celebrity Partnership

Entertainment Partnership

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Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

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Strategy

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Self-Defined

Team

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Client Team

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Design Team

Legal Team

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PR Team

Production Team

Research Team

Sales Team

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Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

WAVE.tv on Snapchat Discover

Winner in Snapchat Presence

Objective

Since its inception, WAVE.tv has had a guiding mission to champion fandom. Today’s sports fans are vastly different than previous generations. They seek out highlights first, prefer athletes and creators over teams and leagues, and live entirely on social. This simple insight pushed WAVE.tv to create a portfolio of media brands, catering to a wide array of genres and fandoms. At the core of this strategy was Snapchat with the following goals:

Strategy

WAVE.tv was founded on the insight that young sports fans watch sports differently, and they need programming that appeals to their tastes. This distinct perspective and strategy was what started the relationship with Snapchat, who wanted to turn the Discover platform into a can’t-miss content destination for this same audience.

WAVE.tv knew that through original shows on the Discover network, they would be able to deliver a new kind of programming for the sports industry, built for the previously underserved young sports fan. The successful strategy for developing Snap-specific sports programming has allowed WAVE.tv’s network to grow from 5 shows to 14 shows in 2020 alone, with a total, unduplicated network reach in November 2020 of 62.9M. 

Take ‘Gym Heroes,’ which had 30.9M unique viewers in December and showcases incredible fitness journeys of everyday people; ‘Phenoms’, which focuses on female powerhouse athletes; or ‘No Limits’, that highlights the impressive accomplishments of athletes with disabilities who are deying the odds; WAVE.tv’s network of Discover Shows has successfully taken themes we know fans want to see and turns them into a program that they keep returning to week-after-week.

With WAVE.tv’s 14 shows running across Snapchat Discover, there is something that captivates every fan.

Results

Despite the pandemic, WAVE.tv's partnership with Snapchat Discover has only grown stronger:

Media

Video for WAVE.tv on Snapchat Discover

Produced by

WAVE.tv

Links

Entry Credits