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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

WAVE.tv on Snapchat Discover

Finalist in Snapchat Presence

Objective

Since its inception, WAVE.tv has had a guiding mission to champion fandom. Today’s sports fans are vastly different than previous generations. They seek out highlights first, prefer athletes and creators over teams and leagues, and live entirely on social. This simple insight pushed WAVE.tv to create a portfolio of media brands, catering to a wide array of genres and fandoms. At the core of this strategy was Snapchat with the following goals:

Strategy

WAVE.tv was founded on the insight that young sports fans watch sports differently, and they need programming that appeals to their tastes. This distinct perspective and strategy was what started the relationship with Snapchat, who wanted to turn the Discover platform into a can’t-miss content destination for this same audience.

WAVE.tv knew that through original shows on the Discover network, they would be able to deliver a new kind of programming for the sports industry, built for the previously underserved young sports fan. The successful strategy for developing Snap-specific sports programming has allowed WAVE.tv’s network to grow from 5 shows to 14 shows in 2020 alone, with a total, unduplicated network reach in November 2020 of 62.9M. 

Take ‘Gym Heroes,’ which had 30.9M unique viewers in December and showcases incredible fitness journeys of everyday people; ‘Phenoms’, which focuses on female powerhouse athletes; or ‘No Limits’, that highlights the impressive accomplishments of athletes with disabilities who are deying the odds; WAVE.tv’s network of Discover Shows has successfully taken themes we know fans want to see and turns them into a program that they keep returning to week-after-week.

With WAVE.tv’s 14 shows running across Snapchat Discover, there is something that captivates every fan.

Results

Despite the pandemic, WAVE.tv's partnership with Snapchat Discover has only grown stronger:

Media

Video for WAVE.tv on Snapchat Discover

Produced by

WAVE.tv

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

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