In this horror satire set in 1989, Bad Hair follows an ambitious woman who gets a weave in order to succeed in the image-obsessed world of music TV. However, her career comes at a cost when she realizes that her new hair may have a mind of its own. Embracing the retro vibes of the late 80s, Hulu leaned into stylish throwback themes across all of their marketing creative. The campaign included faux music video countdown spots, faux hair product print ads, takeovers, and even an original 8-bit video game of the same name.
Hulu created a short browser game called “Keep it Together” where the player must repeatedly style their hair as various unfortunate circumstances continually mess it up. The player character is on her way to an important job interview for an MTV-style video jockey (VJ) as this series of catastrophic coincidences threatens to ruin everything. True to the style of 80’s gaming, “Keep it Together” is addictive and over the top in equal parts.
“It seems as though movies nowadays need to get more creative with their marketing in order to stand out in a crowd, especially in this, the year of staring at screens. Well, Hulu appears to be on top of things with their horror comedy film Bad Hair. In collaboration with artist and game designer Momo Pixel, they've released a short pixel art game to grab the attention of potential audiences.”