ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Star Wars: The Clone Wars (The Final Season)

Silver Distinction in Television

Objective

Canceled in 2012, the fan-favorite animated series Star Wars: The Clone Wars returned in 2020 for the long-awaited 7th and final season. In addition to the extended hiatus, Season 7 saw Clone Wars make the move to the newly launched Disney+ platform. Working with our partners at Disney+ and Lucasfilm, our goal was to excite Clone Wars fans for the return of the series while introducing the epic saga to new viewers. Being the final season of a dormant series, we recognized the importance of catching the audience up on the intricate, galaxy-spanning story before the finale.

Strategy

To accomplish our unique set of goals for Star Wars: The Clone Wars, we created a new official Star Wars Instagram account entitled @TheCloneWarsRecap. With the aim of entertaining and educating, we created high-impact social assets that presented key storylines, characters, and action scenes from the first 6 seasons of Clone Wars. With select assets being cross-posted on the official Star Wars account, @TheCloneWarsRecap was a deep dive that gave fans the opportunity to explore the history of The Clone Wars through an interconnected grid of assets that combined into an interactive mural. With sections dedicated to each season, fans were encouraged to scroll and explore the entire Clone Wars saga. 

Within several “hotspots” integrated into the design, fans could click to swipe through photo and video carousels to explore more. The final result was an interactive narrative experience that retold the amazing story of Star Wars: The Clone Wars and got fans ready for the final epic chapter. 

After the initial release window, we updated @TheCloneWarsRecap with art and A/V that summarized the events of Season 7. With addition of the final chapter, users can now scroll through the entire saga of Star Wars: The Clone Wars.

Results

Generating millions of impressions across multiple accounts, Clone Wars recap creative sparked fan interest and generated buzz. Following the immensely positive reaction to the series, Disney announced Star Wars: The Bad Batch, a spin-off series featuring characters from Clone Wars.  Announcement pieces for the new series were posted on @TheCloneWarsRecap, solidifying it as an active, official account that will live on to tell the story of Clone Wars to new and old fans alike.

Media

Video for Star Wars: The Clone Wars (The Final Season)

Produced by

Part IV, Disney+

Link