13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best in Television

This award recognizes the best use of social media or digital by television shows, series and specials. This includes shows streamed on sites including Netflix, Hulu and Amazon. Objectives include promoting new shows, upcoming seasons and engaging fans and viewers.

See previous winners and honorees here.


P-Valley Social Campaign: Welcome to The Pynk
The key to turning this southern-fried series into a cultural phenomenon? Authenticity. Katori Hall’s colorful and complex world of STARZ’ P-Valley told the story of a Black southern experience never bef…
Star Wars: The Clone Wars (The Final Season)
Canceled in 2012, the fan-favorite animated series Star Wars: The Clone Wars returned in 2020 for the long-awaited 7th and final season. In addition to the extended hiatus, Season 7 saw Clone Wars make t…
Blood and Water: Social Campaign
Nosipho Dumisa’s Blood and Water had everything a YA fan could want: a vibrant world full of  melodrama and intrigue, a soundtrack that felt like it came from the future, and a young, diverse cast eager …
Enter The Butcher
A wild first season of The Boys dropped in July 2019 and left cult fans wanting more of these transgressive superheroes and the anti-heroes who know the truth. The series quickly built buzz, certified Fr…
Shameless “10 Day Bender” Campaign
Just like the Gallaghers, the Shameless fandom is outrageous, unapologetic, and full of heart. In our 11th and final season, we needed to pull out all the stops to celebrate the Gallaghers’ symbolic last…
The Umbrella Academy - Season 2 Campaign
In season two of The Umbrella Academy, our super siblings traveled back in time to the 1960s…and brought our campaign with them. Our goal was to solidify and strengthen the fandom we created in Season 1 …


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!