ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Shameless “10 Day Bender” Campaign

Winner in Television

Objective

Just like the Gallaghers, the Shameless fandom is outrageous, unapologetic, and full of heart. In our 11th and final season, we needed to pull out all the stops to celebrate the Gallaghers’ symbolic last call with fans.

So, how do we give back to our loyal and passionate fandom while encouraging catch-up and re-watches before premiere?

We did what any Gallagher would do… we went on an EPIC bender to relive it all.

Strategy

LFG Gallaghers! 10 Seasons. 10 Days. Can you keep up?

Our hyper-engaged fanbase was (over) served with gamified content across Facebook, Instagram, and Twitter to play along with as they watched all 10 seasons on SHOWTIME in a 10 Day social and linear marathon rager. The Shameless fandom is extremely opinionated and they are always looking for an opportunity to show off their Shameless knowledge, so they were game for what we had in store. 

In our own bender bliss, we gave our super fans some extra love every day by sliding into their Twitter DMs to gift them with their very own South Side Bender Packs, a kit to enjoy throughout the final season, filled with signature Shameless goodies. 

Days into the bender, we got a little tipsy ourselves and revealed show secrets through an “accidental” script drop on Twitter and IG Close Friends Stories that had fans buzzing. 

On the 10th and final day of the bender (final season premiere!), we served our Twitter followers and the cast with the ultimate hangover treat, a pie from Patsy’s Pies. Fans were able to enjoy a slice during our Twitter Watch Party, a SHOWTIME first that involved a live simulcast of the premiere episode with some surprise Gallagher party crashers (our fan beloved talent) to provide outrageous and hilarious commentary.

Results

With over 7.5M engagements, 166K Twitter mentions and 2.6M Twitter Watch Party views, it’s safe to say our fans thought this bender was EPIC. Our engagements and mentions more than DOUBLED when compared to season 10’s pre-premiere and premiere campaign, signifying fans were playing and watching along to prepare for one final season-long party. As fans enjoyed looking back on past seasons and being tested on their knowledge, sentiment centered around ‘feeling hyped’ and needing more Gallagher in their life (via rewatching) to satisfy their anticipation. We raised hell together, setting the tone for our last call with the Gallaghers.

Media

Produced by

GLOW, INDUSTRIA CREATIVE, FOOJI, INC., Canary Marketing, SHOWTIME

Links

Entry Credits