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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Emoji Kitchen – Nickelodeon IG Stories/IGTV

Finalist in Emojis

Objective

As the popularity of Instagram Stories grows, Nickelodeon is continually looking for new and innovative ways to use the platform. With our audience of kids and young adults, engagement and fun drivers are key. It doesn’t hurt to contribute to the company’s watch time goals at the same time! 

Strategy

Emojis are part of the everyday language for kids, so they are equally a part of everyday language at Nickelodeon. We regularly feature emojis in copy, games, polls and on air, but when do we get to see them in the kitchen? How do the emojis themselves become the driving force in a story? This creative execution baked three of kids’ loves — cooking, gaming and emojis — into a new format: Emoji Kitchen. 

Results

The Emoji Kitchen stories performed well above the brands’ Instagram stories benchmark, clocking in above 750k impressions and nearly 50k engagements. 

Media

Produced by

Nickelodeon

Link

Entry Credits

About the Shorty Awards

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