ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

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Multi-Platform

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Self-Defined

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Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

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Self-Defined

Team

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Self-Defined

Leader

Account Team Leader

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Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Emoji Kitchen – Nickelodeon IG Stories/IGTV

Winner in Emojis

Objective

As the popularity of Instagram Stories grows, Nickelodeon is continually looking for new and innovative ways to use the platform. With our audience of kids and young adults, engagement and fun drivers are key. It doesn’t hurt to contribute to the company’s watch time goals at the same time! 

Strategy

Emojis are part of the everyday language for kids, so they are equally a part of everyday language at Nickelodeon. We regularly feature emojis in copy, games, polls and on air, but when do we get to see them in the kitchen? How do the emojis themselves become the driving force in a story? This creative execution baked three of kids’ loves — cooking, gaming and emojis — into a new format: Emoji Kitchen. 

Results

The Emoji Kitchen stories performed well above the brands’ Instagram stories benchmark, clocking in above 750k impressions and nearly 50k engagements. 

Media

Produced by

Nickelodeon

Link

Entry Credits