ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Pride Won't Hide

Winner in Medium-Length Video

Silver Distinction in Remote Production

Audience Honor in Medium-Length Video

Objective

We had the opportunity to celebrate the LGBTQ+ community beyond Pride month, for National Coming Out Day. But how do you film a celebration and make people feel connected during a global lockdown when people can’t be together?

We created show-stopping work via 100% remote production.

We casted, filmed, edited, colored, did visual effects and sound design remotely. For filming, we sent 3 different types of cameras to people’s homes and had their roommates act as DPs.

Cameras, lights, makeup, wardrobe, and props were all sent to the talent's home. The work was created at the beginning of the pandemic when the world was totally shut-down, making sending packages a wee-bit-challenging.

We rehearsed with the talent in advance to get them comfortable with the equipment. Our video village was a combination of BlueJeans and Whatsapp.

We gave edit and VFX notes via Google Docs. And sat in remotely on the shoot. In sweatpants.

Strategy

At a time when in-person communication is at an all-time low, we helped people feel connected through remote production.

We showed real members of the LBGTQ+ Facebook community interacting with each other even though they can’t be together.

And we knew that connection is particularly important for the LGBTQ+ Facebook community during the Coming Out Day moment.

In order to make work that feels authentic and inclusive, we casted real LGBTQ+ Facebook Group members and well-known figures in the LGBTQ+ community – such as Mayhem Miller.

We made Facebook a part of culture by contributing to a cultural moment not many other brands participated in. Showing up for underrepresented communities in a time when they need it most.

Results

We broke through a cluttered feed by creating meaningful work for an underrepresented community.

Media

Video for Pride Won't Hide

Produced by

Facebook App & Creative X

Entry Credits