ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

redfish

Finalist in Instagram Video

Audience Honor in Instagram Video

Entered in Social Activism, Twitter Video

Objective

Over the last year redfish emerged as one of the nr. 1 social media sources that exposes injustices and covers the protests and social movements that respond to them. Aimed to inspire progressive social change, redfish closely covered movements like Black Lives Matter, the Indian farm bill protests for the dignity of farm workers, the French global security bill protests for freedom of speech, the Thai student protests for democratic reforms, the Polish pro-choice protests, the Nigerian anti-police violence protests and many more and provided a global platform to grassroots activists within these different movements for justice and change.

Throughout our coverage we published across Instagram, Facebook, Youtube and Twitter to reach and provide hundreds of millions of people with updates and crucial context for the social activism they were witnessing - and with it more importantly hope, perspective and solidarity in a time of economic adversity, social isolation, lockdowns and pandemic.

Strategy

2020 was a difficult year for most people. The pandemic has kept a lot of people at home for their own safety and that of others. That includes many journalists for who it has been difficult to travel to tell the stories of others and for the journalists of redfish it hasn't been any different.

Yet despite COVID-19, many around the globe saw cause to risk and take to the streets to fight for justice and social change. From Black Lives Matter in the US to student protests in Thailand to anti-police violence protests in Nigeria to pro-choice protests in Poland, 2020 wasn't just a year of pandemic and tragedy, but also of solidarity and hope.

redfish was created to highlight injustices around the globe and the social activism and solidarity arsing from them - often manifest in the form of protest movements. By 2019, redfish had become recognised on social media for quality coverage and context for protest movements in Catalonia, Haiti, Ecuador, Chile, Bolivia, Colombia, Lebanon, France and others. In 2020, redfish was well-equipped to continue covering new protest movements emerging globally.

By giving coverage and attention to what was happening in a visually interesting way, with an emphasis on telling a story and the aesthetics and emotion behind the struggle, we reached a massive social media audience without compromising on providing crucial historical and contemporary context. Through rapid production of viral protest videos, images, albums and infographics with elaborate, insightful and punchy captioning, we were able to become one of the main international English-speaking outlets for content and information on protest movements and political developments happening in France, Germany, Thailand, Haiti, Indonesia, Nigeria, Poland, Bolivia, Chile, India and others  and were a prominent outlet among the target audience that gave international coverage to the Black Lives Matter movement, reaching, informing and engaging millions.

With our short docs like "Minneapolis Uprising: No Justice, No Peace" and "Modi's Neoliberalism: Oligarchy vs India's Working Class" and  our Zoom interviews with activists around the world we provided our audience with on the ground perspectives, context and analysis.

For an outlet that only exists for about 3 years, we think that we have used our social media in the best way in 2020: by amplifying those who otherwise aren't heard, bringing them together as part of a global audience and reaching millions to tell their stories.

Results

Total growth in followers on all social media channels in 2020

From 555.321 to 1.325.654

 

Total growth in followers on Facebook in 2020

From 429.222 to 811.225

 

Total growth in followers on Twitter in 2020

From 50.700 to 128.493

 

Total growth in followers on Instagram in 2020

From 48.874 to 345.391

 

Total video views in 2020

205 million+ (205.482.687)

 

Total interactions in 2020

33 million+ (33.669.143)

 

These numbers are just a tip of the iceberg, with even high-profile influencers and celebrities sharing our content. But the most important thing for us to hear is the frequent feedback we get  from participants in different movements around the globe, that they appreciate our coverage of the movements they take part in and that they are learning from the other movements we cover, providing a platform that is not just covering the news but also educational and a place for a global community of world changers.

Media

Produced by

redfish

Links

Entry Credits