THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best use of Twitter Video

This category honors the most creative and effective incorporation of video content on Twitter in a social media or digital marketing campaign.

See previous winners and honorees here.

Winner

Twitter Video
winner
Sarah Paulson Is Your Mom
It’s a Sarah Paulson world and we’re all just living in it. To appeal to Sarah Paulson’s massive fa…

Finalists

Twitter Video
finalist
Back To Baseball
Baseball is back. After canceling spring training games on March 12th and postponing Opening Day du…
Twitter Video
finalist
MTV's The Challenge: Battle of the Cams, (The Challenge: Total Madness)
“The Challenge: Battle of The Cams” is a Twitter-first activation which acts as a companion piece t…
Twitter Video
finalist
audience honor
STARZ's Countdown to #PowerGhost Pre-Show Event
After the explosive series finale of the legacy series, fans of the STARZ’ hit series Power were ea…
Twitter Video
finalist
VH1's RuPaul's Drag Race S12 RuVeal
Ultimately our goal was to harness the uniquely interactive power of Twitter to create a memorable …
Twitter Video
finalist
Your Worst Fears Confirmed: Can Spicy Foods Kill Your Tastebuds?
Your Worst Fears Confirmed is a series that we rollout on a number of platforms. It's purpose is to…

Nominees

Twitter Video
redfish
Over the last year redfish emerged as one of the nr. 1 social media sources that exposes injustices…