13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best use of Twitter Video

This category honors the most creative and effective incorporation of video content on Twitter in a social media or digital marketing campaign.

See previous winners and honorees here.

Finalists

finalist
Back To Baseball
Baseball is back. After canceling spring training games on March 12th and postponing Opening Day due to the spreading of COVID-19, MLB announced on June 23rd that play would resume, and the 2020 MLB season would consist of 60 games. The Kansas City Royals posted this video to Twitter on that same day, letting fans know that Royals baseball would b…
finalist
MTV's The Challenge: Battle of the Cams, (The Challenge: Total Madness)
“The Challenge: Battle of The Cams” is a Twitter-first activation which acts as a companion piece to the weekly linear airing of MTV’s The Challenge. It delivers exclusive digital bonus content for our fan’s consumption that they can’t get anywhere else.   The show famously features it’s cast competing in hard-hitting, high-stakes, dramatic …
finalist
STARZ's Countdown to #PowerGhost Pre-Show Event
After the explosive series finale of the legacy series, fans of the STARZ’ hit series Power were eagerly anticipating the launch of the Power franchise’s first spinoff. The goal was eventize the show’s premiere – celebrate the start of the next chapter in the Power story with fans, and encouraging tune-in to the series premiere on the STARZ App.
finalist
Sarah Paulson Is Your Mom
It’s a Sarah Paulson world and we’re all just living in it. To appeal to Sarah Paulson’s massive fandom and set Hulu’s RUN apart from her other new titles, we made a piece that would tug at the heartstrings of her stans.
finalist
VH1's RuPaul's Drag Race S12 RuVeal
Ultimately our goal was to harness the uniquely interactive power of Twitter to create a memorable experience for fans. Every season the RuPaul’s Drag Race Season 12 Queen RuVeal, or cast announcement, is an integral part of our pre-season content strategy and significant performance driver across social channels. For Season 12 we wanted to explor…
finalist
Your Worst Fears Confirmed: Can Spicy Foods Kill Your Tastebuds?
Your Worst Fears Confirmed is a series that we rollout on a number of platforms. It's purpose is to drive views, build brand affinity, engage new audiences and it be a funny show about the things that scare us all. In this episode we leaned into the popular world of YouTube food challenge shows, invoking Hot Ones host and Internet sensation Sean E…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!