12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Twitter Video

This category honors the most creative and effective incorporation of video content on Twitter in a social media marketing campaign.

See previous winners and honorees here.

Finalists

finalist
Blue’s Clues & You Exclusive Scene
Promote the launch of Blue’s Clues & You through a piece of content that highlighted the new series while also optimizing on the strong nostalgia and love that surrounds the original series.
finalist
Camila Talks Romance
In 2017, Verizon was the category leader with over 130 million customers. But millennials, were showing a growing allegiance to T-Mobile. Verizon needed to create more positive brand experiences for younger customers and the answer was Verizon Up, a program that rewarded you with stuff  like a coffee or once-in-a-lifetime experience for Camila Cab…
finalist
Godzilla King of the Monsters: Glitch
​​​​​​Fans have seen multiple iterations of their beloved Godzilla and the monsters in his universe. We needed to convey just how much bigger this film is than the others and drive anticipation and generate buzz ahead of the release of the second trailer. 
finalist
The Cure for Chinese Restaurant Syndrome
MSG (Monosodium Glutamate) is one of the world’s most popular ingredients. But in the United States, it’s falsely perceived as unhealthy, largely fueled by xenophobic stereotypes about “dirty” Chinese food. Despite proven safe to eat by numerous scientific studies, Americans are still hesitant and afraid to give MSG a taste. This is ironic since M…
finalist
The Daily Show with Trevor Noah
Rather than limit The Daily Show’s Twitter presence to repackaged linear content, we have a team dedicated to expanding The Daily Show’s voice into the digital space with original content that caters to the Twitter audience specifically. This team’s objective is to make the show’s social presence not just funny and entertaining, but genuine.
finalist
The Different Types of NFL Players Arriving To The Stadium
Emmy Award-winning Producer of the 2019 Best Animated Short, "Hair Love", Andrew Hawkins, is the face and creative force behind "The Different Types of NFL Players Arriving To The Stadium".  There's no secret fashion and football collide on game days in the NFL. The fashion trends we see players arrive in range from jaw-dropping, to real head-turn…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.