ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

DBS PayLah!

Winner in Finance Apps

Audience Honor in Finance Apps

Objective

Most mobile wallets in the market continue to be unidimensional. Consequently, users have to toggle across multiple payment solutions, mobile wallets, and apps to manage their everyday payment needs.

In view of this, we developed capabilities on DBS PayLah!, DBS' industry-leading mobile wallet, to provide customers with a unified user experience that combines the functionalities of everyday payments/fund transfers, personalised deals and rewards, and credit/debit card management in one super app. Key features include:

Strategy

The DBS PayLah! app is a result of DBS Bank’s digital strategy to embrace technology and re-imagine the customer journey. The omnichannel customer journey engages customers through an interactive experience that allows them to enjoy a range of benefits tailored to their banking needs. 

For DBS PayLah!, growing our ecosystem partnerships is a key pillar of our overall strategy in the pursuit of our growth objective. By bringing on board a growing selection of partners and expanding our acceptance network, we offer our users unparalleled convenience in being able to access and pay for a wide selection of everyday services on the platform. DBS PayLah! users today can buy travel insurance, book movie tickets, order food delivery, pay bills and transport expenses, browse entertainment and dining offers, make fund transfers and scan to pay for their purchases at more than merchants in Singapore. Through the ubiquity of PayLah!, users can now satisfy their everyday payment and lifestyle needs with less hassle, with just a few taps on the app. At the same time, we provide our ecosystem partners with the means of connecting to a vibrant, active consumer base seamlessly. Please see visuals Screen 1 and Screen 2 for the overview.

The DBS PayLah! team collaborates with our in-house Data Science team to develop a unique algorithm to apply recommendation models to each customer group, ensuring that we serve hypersonalised content and offers for each customer based on their lifestyle preferences and needs. 

Personalised Card Deals: The app recommends exclusive credit/debit card offers and promotions based on a customer's location/proximity, past spending history, and past banking interactions.  Advanced Machine Learning models have been implemented in various ways to make the offers personalised and relevant for the customer, taking into account customer preferences in terms of merchants that they transact with, etc, the potential for a customer to diversify and grow expenditure, creating look-alike models for customers with limited spend history, etc.

Personalised Spend Tracker: Spend & win promotions are tailored based on customers' past spending behavior and the spend goals are personalized. One of the key elements is the Promotion Tracker feature which helps to eliminate several customer pain points of participating in bank promotions – customers can now check how many registration slots are left, join promotions curated especially for them, receive only relevant messages, track their spending progress and be rewarded with prizes instantly when they meet their spend goals.

Instant Rewards Redemption (Offset Spend): This feature enables flexibility and convenience for customers to use their credit/debit card points to offset recent purchases instantly, anywhere, anytime.

Apps on our smart phones are now an integral part of our daily micro-moments and the DBS PayLah! app has definitely enabled DBS to build a deeper relationship with our customers. It has helped us create a strong value proposition to differentiate ourselves from other similar offerings in the industry by providing a personalised experience for each individual customer throughout the entire customer journey.  

Results

  1. We are on track to double our existing user base of more than 1.8 million to 3.5 million by 2023, and the number of new user sign-ups in Oct’20 grew by close to 40% as compared to the same period in 2019. 
  2. The total value of our transactions for the same period (Oct’20 vs Oct’19) had also gone up by 40%, which can be attributed to greater daily usage of the app.
  3. DBS PayLah! is integrated into multiple major payment rails in Singapore including PayNow QR, NETS QR, FavePay QR and Shopback Go, with more than 180,000 acceptance points island wide.
  4. In fact, we observed a  more than double (132%) increase in the value of ‘scan to pay’ P2B transactions in Oct’20 vs Oct’19, which can be attributed to the fact that DBS PayLah! is now the most widely accepted payment method in Singapore.
  5. The average ticket size has more than doubled, as we observed customers are now much more comfortable with, and find it convenient to use, DBS PayLah! for bigger purchases. They’ve moved from using DBS PayLah! for smaller ticket-sized items, such as for their hawker meals, to now paying for medical services or even university tuition fees.

Media

Video for DBS PayLah!

Produced by

DBS Bank

Links