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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Get That Glow-Up With Tips & Tricks From “Beauty Hacks” by Jellysmack

Finalist in Snapchat Presence

Entered in Snapchat Discover

Objective

Develop the most engaging show for beauty fanatics on Snapchat by creating and publishing helpful and often surprising tips and tricks that solve everyday beauty-related challenges and make your life easier.

Strategy

Conceptualize, produce, film, and edit an engaging show for Snapchat Discover that offers unconventional and easy solutions to a variety of beauty issues related to skin, hair, makeup, and more. 

Focus “Beauty Hacks” content to appeal authentically to millennial and Gen-Z viewers on Snap:

Use the company’s proprietary social listening platform Jellypulse to identify trending beauty themes and stories to inform content creation. Edit and optimize each video for maximum engagement using our exclusive multi-variant testing approach that vets the best video edit, caption, thumbnail and other features so each episode shines its brightest.

Results

If beauty is in the eye of the beholder then Jellysmack’s “Beauty Hacks” show on Snapchat Discover was a total knockout in 2020.

The channel mesmerized fans with its entertaining and educational tips, racking up over 10 billion unique video views and amassing a loyal subscriber following of over 9 million beautyholics. This represented a 43% increase in subscribers during the year. Life to date the Jellysmack “Beauty Hacks” show on Snapchat Discover has generated over 24 billion unique views.

Jellysmack published 158 episodes of the popular social media show on Snapchat Discover in 2020 and fans racked up 862 million minutes of total viewing time, or the equivalent of 1,640 years!

Media

Video for Get That Glow-Up With Tips & Tricks From “Beauty Hacks” by Jellysmack

Produced by

Jellysmack

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

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