13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best use of Snapchat Discover

This award honors the most effective and creative use of video via a Snapchat Discover Story by a brand, agency or organization. This award will recognize social media campaigns that incorporate a Snapchat Discover Story or overall brand presence on Snapchat Discover.

See previous winners and honorees here.

Finalists

finalist
Dead of Night, Season 2
In the next installment of the zombie thriller, a teenager discovers she has the cure in her blood and becomes hunted by everyone trapped inside the city. Shot in ScreenLife, exclusively from the point of view of the smartphone screen.
finalist
Fake Up
The top optical illusion make-up artists battle it out to transform their own faces into works of art you have to see to believe. Experience the artists’ work like never before as you try on and play with custom Lenses that bring the show’s illusions to life.  
finalist
Frontline Heroes
Each episode tells the deeply impactful story of a young person risking their life during the Covid-19 pandemic just by going to work in order to keep their community safe. Produced by Barcroft Studios.
finalist
MTV's Wrong Distance Relationship (Season 2)
Wrong Distance Relationship is an emotional docu-drama following the evolution of three couples in long distance relationships trying to keep their romance alive in the most dire of circumstances. The subject of young love (and the heartbreak that inevitably comes with it) resonates strongly with our audience, and adding the distance obstacle only…
finalist
Move It
Bringing together two of biggest dance influencers, Michael Le and Dytto, chart-topping hits, and Snapchat's AR camera platform, this first-of-its-kind immersive dance show will inspire and teach anyone how to move it!
finalist
While Black with MK Asante (Season 2)
In Season Two, we continue to explore what it means to be young and Black in America with host MK Asante, author, filmmaker and educator, who takes on racially charged social issues through disarmingly candid conversations.

Nominees

60 Second Docs - Snapchat Discover
Produced by indigenous, 60 Second Docs is a series of short documentaries designed for social sharing. Our stories provide an authentic look at the many narratives that comprise the human experience: a window into the real stories of real people, each in just 60 seconds. On Snapchat Discover, where 2020 was our 2nd full year of programming, our objective…
Conor McGregor Vs. The World (season 2 of Vs. The World)
Season two of 'VS The World' tells the story of how Conor McGregor defied all expectations and went from working as a plumber's apprentice in Ireland to being the kind of pound-for-pound, pure fighter that legends are made of. Each season of Snap’s franchise VS The World will explore the life and journey of some of the biggest names in hip hop, sports, and …
Endless (Season 3)
After an emotional break up, Summer and Dylan are finally moving on with the next phase of their lives, separate from one another. But when career opportunities bring them both to New York City at the same time, does fate have a different plan?
Get That Glow-Up With Tips & Tricks From “Beauty Hacks” by Jellysmack
Develop the most engaging show for beauty fanatics on Snapchat by creating and publishing helpful and often surprising tips and tricks that solve everyday beauty-related challenges and make your life easier.
Mind Yourself
In this unscripted original series, each episode paints an honest and intimate portrait of a young person suffering or recovering from a mental health issue. From OCD and body dysmorphia through depression and PTSD, the series gives a human face - and hope - to young people facing similar issues.
Queen of Stylez
Capturing the attention of Hollywood's biggest names and locking in the most coveted and demanding clients, no hairstylist slays quite like Tokyo Stylez.
Road Trippin’
Road Trippin' is a fish-out-of-water buddy travel series, where best friends and digital stars Rickey Thompson and Denzel Dion head down South on a road trip to get out of their comfort zone and share new adventures. From interacting with the locals to skydiving and bowfishing, the guys are about to throw caution to the wind!
The What If show
At Underknown our mission is to entertain, inspire and educate young people, around the world, about science and the humanities. We discovered through data-science that there was a huge demand on social media for high-quality short-form content about science and humanity, yet there were few brands creating this content. We felt there was a content gap. This…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!